Search Engine Optimisation
Search Engine Optimisation
WordPress Tag Pages and SEO: What They Do, and What to Noindex
WordPress tags are a navigation feature that people keep treating as an SEO feature.They do not improve rankings. Used carelessly they generate hundreds of...
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Search Engine Optimisation
Screaming Frog Alternatives: When You Need One, and When You Don’t
Most people looking for a Screaming Frog alternative have hit one specific wall: the free version stops at 500 URLs.That is worth saying first,...
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Search Engine Optimisation
SEO Software for Mac: What Actually Installs, and What Just Runs in a Browser
Almost every SEO tool worth using runs in a browser, which means it runs on a Mac exactly as it runs on anything else.So...
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Search Engine Optimisation
Technical SEO Checklist: What to Check, in What Order
Most technical SEO checklists are a list of everything that could be wrong with a website. That is useful once and overwhelming after that,...
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Search Engine Optimisation
SEO Audit Checklist: How to Find What’s Actually Holding a Site Back
An SEO audit answers one question: what is stopping this site from getting the search traffic it should?Not "what could be improved". Everything could...
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Search Engine Optimisation
Is SEO Hard to Learn? An Honest Answer for Site Owners
The basics are not hard. Most people can learn enough SEO to fix their own website in a few weekends.What is hard is the...
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Search Engine Optimisation
How Much Does SEO Cost? What the Numbers Actually Say
Most SEO work is sold on a monthly retainer, and most of those retainers are under $2,000 a month.That is the useful version of...
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Search Engine Optimisation
Are Keywords Still Relevant in SEO? What Changed, and What Didn’t
Yes. Keywords still decide which page Google shows for which search.What changed is that they stopped being strings to match and became questions to...
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Search Engine Optimisation
How Many SEO Keywords Should I Use? The Honest Answer
One per page.One primary keyword, which is really one question the page answers. Everything else (the variations, the related phrases, the long-tail versions), follows...
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Search Engine Optimisation
All in One SEO vs Yoast: Which WordPress SEO Plugin to Use
All in One SEO and Yoast SEO do the same core job: they let you control titles, descriptions, sitemaps and schema in WordPress without...
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