Search Engine Optimisation

Two of your pages ranking for one query is often fine. The signal that matters, a free Search Console method to find real cases, and when to ignore it.

How to audit every page and decide which to keep, improve, merge or remove, with the actual thresholds, plus what to do when you have almost no traffic.

SEOquake walked through from live readings: what each SEObar metric means, what LD really is, the results page overlay, and why Authority Score shows as zero.

Open Graph tags explained from the spec: the four required properties, the og:image details nobody sets, what happens when tags conflict, and how to debug a bad preview.

What a backlink actually is, which links Google can crawl, why links and referring domains are different numbers, and why four tools give four answers.

SEO earns search visibility, SEM buys it, except when SEM means both. The definition fight, the cost comparison most articles get wrong, and how to choose.

SEO writing is writing planned around a query and edited to be legible to a search engine. What it is not, where the real work happens, and a three question test.

What to do in the first 90 days on a brand new site, what to measure instead of clicks, and what a realistic first quarter actually looks like.

A complete SEO strategy template on the page, no signup. Ten sections, how to fill the two hardest ones, and the mistakes that make a strategy useless.

Nearly 100 SEO acronyms grouped by function rather than alphabet, plus the ones whose meaning has changed and the pairs that get mixed up.