Internet Marketing

Content Audit: The Decision Table, With Actual Thresholds

How to audit every page and decide which to keep, improve, merge or remove, with the actual thresholds, plus what to do when you have almost no traffic.

OG Meta Tags: The Four Required Ones, and Why Your Preview Is Wrong

Open Graph tags explained from the spec: the four required properties, the og:image details nobody sets, what happens when tags conflict, and how to debug a bad preview.

SEM and SEO: What Each One Means, and Why the Definition Is Contested

SEO earns search visibility, SEM buys it, except when SEM means both. The definition fight, the cost comparison most articles get wrong, and how to choose.

What Is SEO Writing? The Definition, and Why It Is Really an Editing Job

SEO writing is writing planned around a query and edited to be legible to a search engine. What it is not, where the real work happens, and a three question test.

SEO Strategy Template: The Full Document, Free to Copy

A complete SEO strategy template on the page, no signup. Ten sections, how to fill the two hardest ones, and the mistakes that make a strategy useless.

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