There are many free Search engine facts newsletter are available which offer valuable information about Search Engine Optimization. However, Search engines are losing their ad revenue and the main reason behind is that it is not being done properly as most of them hire SEO firms regarding this particular job and SEO organizations do not work due to power struggles between various marketers.
Search engines cannot openly agree with SEO services since they directly take away revenue search engines which would gain from pay to per click services and also taking revenue may decrease the relevancy of search engines results. Quality SEO is costly and a time taking process. For the actions of few people, the entire SEO field gets tired, as for the sake of money these people do a bad job and spoil the intent of SEO.
Here are the few issues of Search Engine Facts and tips:-
- Duplicate Content – All SEO professionals cited duplicate content as a top technical concern. Duplicate content refers to the content that is appreciably similar that resides on your site. Google cannot consume all the data and revisit each and every page again and again and for this reason, anything that slows down Google’s discovery of web is unwelcome. Duplicate content includes both secure protocol URLs and syndicated RSS feeds. By applying the rel=”canonical” link to point the preferred URL, duplicate content issues are helpful as they tell one page is a duplicate of another.
- Poor Mobile Experience – If your website offers a poor experience on tablets and smartphones, users will likely click away. it is very important that the page loads fast and the site should be lean on mobiles. Some companies divert users to separate sites as they split link equity, divert traffic from original URL without informing the user and increase the maintenance resource and consumption.
- Improper Redirects – Many times web page and the URL moves to a different site like 404 error not found etc. A 301 redirect is the best way for users to land on to the correct site.