SEO strategy is not limited only to your own website. There are various ways by which you can increase the brand’s exposure by optimizing social profiles and other sites to rank your brand search.
By this, you can protect your reputation online by dominating the first page of search and by ranking keywords faster that would be able to with your own domain.
External links are not that difficult situation but for many SEO, there is an ongoing debate on linking to your website.
External links are the hyperlinks that target any domain, other than the domain the link exists as a source. External Linking of your website has benefits and also problems related to strategy.
Top SEO believe that external links are the key factors for ranking power. External links rank power differently than the internal links as search engines consider them as the third party votes. They even believe that title attribute is used for rankings purposes.
The major search engines that determine the value of external links such metrics includes:
- The popularity of linking domain
- The anchor text which is used in the link
- The amount of links to the same page
- The trustworthy of the linking domain
- The relevancy of the content between the target page and the source page.
- The ownership relationship between the target domain and source.
Apart from these external links are important for Search Engine Optimization for the following reasons:
(i) Relevancy
Relevancy refers to the clues that are valuable for search engines. The anchor text used here is written manually who can interpret web pages better than the computers and reflects highly on the content.
(ii) Popularity
Traffic being a messy issue for Search Engine Optimization to measure both in a stable metric and easier to measure. External links are purely visible and can be stored easily. This is the main reason why external links are used most of the time.