According to the annual survey that was published recently at BrightLocal in February 2016, the survey explored consumers attitude towards different local business websites.
The survey also revealed what consumers are actually looking for, their expectations, needs from the websites. Consumers do prefer to contact a local business after looking at the website.
SEOs who handle local business clients have vital results as they show many online factors that influence consumers into a local business.
Much local business target users of different ages and few follow-up breakdown the age group of consumers.
SEOs with local business clients target different age group of consumers with their website and content strategy. In the survey that was published, there were 800 respondents from the US. The following was the breakdown –
Age group 18-34 were 44 percent
Age group 35-54 were 34 percent and
Above 55+ were 22 percent
Consumers ages 18–34 – Consumers who stand in this age group are more likely to contact a local business and believe that a well-presented website gives credibility for the business.
Youngsters are more insistent in having a business website and mostly put off bad and ugly websites. A local business target that they have a well and clear website.
Consumers ages 35–54 – Here consumers are in Mid-life as they like the young consumers do contact a local business but are less insistent than the youngsters. This age group is less likely to give credibility website.
Consumers ages 55+ – Older consumers come into this category and are also least likely to contact a local business because having a website doesn’t make any difference for these age groups. They are more likely in giving credibility to the business.
The negative side of local business makes consumers of all age groups in varying amounts as local websites have poor quality content, no relevant information and business were not being local enough.