Recently, Business to Business Marketing created a report on some interesting Statistics in using the visual content in social media marketing.
The statistics have proved that any social strategy company is currently dominated by visual content as the web is becoming more and more visual and social media which is the most influential platforms that revolve around videos and pictures.
Earlier, social networks have become text-centric which made them integrate more in flexibility and better-quality options.
Since the last few years, social media platform is revolving entirely around visual media.
Eye-catchy graphics, artful text combinations and images that can attract users who would like to do adventurous things with visuals.
The following are the statistics that are to be known –
- 94% of the total views on average are attracted by content which contains compelling images.
- 67% of the users consider detailed images which are more important and carry weight than the product information, customer ratings and full description.
- 60% of the users feel more likely to contact a business whose images appear in local search results.
- Publishers who use their marketing strategy increase their traffic by 12%. Photos are liked twice as text updates on Facebook.
- 37% increase in experience of users who use Facebook posts that include photographs.
- 14% increase in page views which are seen when press releases contain a photograph. They increase to 48% when both videos and photographs are included.
- More than 40 million photographs upload since 2010. Instagram is a titan for visual media.
- Its main approach to sharing beautiful images with different style filters that last long on the way to social networks approach visual media.
- With support for short videos as well as photos, Instagram is well defined for visually rich and creative platform. Instagram is more popular for advertisers that give flexibility.