The all new New-York-City-based Startup Company opens commenting platform as a source of earned revenue. It also makes moderation of comments affordable.
How does this work
While commenting, the user is free to decide if to bid for “Promoted Comments” and the number of such points to offer. The Top bid occupies the topmost position all throughout the time the article remains on the site unless somebody else puts a higher bid on the comments of the same article. Top 3 lines of the promoted comments are visible by default while the readers are free to click on any to see the full content or just more of the “promoted comments”
What the Chairman has to say?
According to the Chairman and founder of Solid Options, it’s the only and first time in the course of the history of the World Wide Web that the positioning of comments is being offered for sale. What used to be a fine proposition to lose money for publishers is now an option to extract revenue. The company site is, however, available worldwide in eight different languages so that anyone can comment and bid without any lingual restrictions. More languages are being added as we speak.
SolidOptions has employed moderators who monitor a stream of randomly new comments that are posted every second and check if they are related to the topic discussed or not. In case there is some comment which is irrelevant to the main discussed topic, the moderators have the right to delete the comments and even ban the user from commenting further if this behavior is repeated frequently. Sometimes they may make it mandatory for a comment to be approved prior to posting.
Tech enthusiasts have found out that by adding a few line of JavaScript, the “New” promoted comments feature would work on Facebook and Disqus as well.