An SEO Company in Baltimore, United States, has issued a white paper containing some SEO mistakes that owners of new websites should avoid at all costs. According to the company, the difference between the success and failure of a new site can be determined by how the SEO of the website is handled.
If the site is well-designed and the layout is functional, there is every possibility that the rates of conversion will receive a boost. Otherwise, the website may be struggling to make it. The need for a functional layout is important in view of the fact that the Internet contains billions of active internet sites. If you are coming with a new site, you definitely have to fight for space with this mammoth internet crowd. What is more, most of these websites have been there for years, and they know what it takes to get to the top. They are not ready to give up their envied positions easily without a fight.
The company also noted that a lot of designers do not consider SEO to be as important as an attractive user interface. While building a very attractive website is not a bad idea, it should be noted that this is not the only parameter for the online success of a website. SEO is one of the most important factors that determine the success or otherwise of a site. If a new site has a poor SEO, it remains invisible to the targeted crowd. The consequence is low traffic, and that spells failure.
To address these issues of low traffic and SEO, and the necessary steps to take to address them, the company published a very useful white paper to correct that oversight.
Although the suggestions made by this company seem to be simple, nevertheless, the suggestions can help a new site owner to avoid unpleasant experiences online. Rather than being a comprehensive list of problems, the article turns out to be a real eye opener as it gives a detailed explanation of each of the bulleted points on the list. It also provides the solutions and practical steps to take to avoid falling into the same trap.
Some of the highlighted mistakes are:
- Redesigning an existing site without editing it first.
- Creating designs that are not responsive so as to work well in mobile devices.
- Making the new site impossible for search engines to crawl through.
- Building websites without having search engine optimization in mind
What is the importance of such a white paper?
As mentioned before, some designers do not consider SEO when building websites. The rationale behind this is the wrong assumption that the issue of SEO will come later. They instead concentrate all their efforts on creating websites that will be very attractive and appealing at the expense of SEO. While it is true that a site needs to be attractive, it is equally important to make it SEO ready. You cannot build a successful website without considering both its interface and the technical aspect of the site. The site cannot function efficiently with one of these two factors without the other factor. In essence, when you want to build a website, you must have the mind of making it attractive to users. At the same time, the site must be able to meet the requirements of SEO. This is when a website can be said to be truly user-oriented.