In each and every industry trends come and go and the same in the case with paid search. In this year, there are many new brands that are adopting more methods and also AdWords that release list of features where you can view.
There are some specific areas where the search advertisers should consider in 2016:-
Ad Messaging Strategy – This Ad Messaging Strategy is used to slap 95 characters on a PPC ad, gives the client options to choose from.
- But all that has changed this year. It gradually released AdWords that has more and more ways to jazz your ads with some sort of extensions.
- It is less than 95 characters now and more over designing a strategy using all the features available which are similar to the creation of a website.
Video Ads – a must – Video campaigns as we knew are not new last year, was the year that came of age. But this year, the important developments in video ads are like:-
(i) The massive opportunity for low cost ads on YouTube.
(ii) Why video-ads in the search engine results are closer than ever before.
- Previously, it was focused on Google Search Network only, later on, it involved to search ads plus and display ads.
- Now, when clients are ready with the budget, they layer video ads on top of it.
- Google integrating TrueView video campaigns into the AdWords interface, adopting this strategy will allow users to be more prepared than explode video campaigns in the future.
Remarketing list for Search Ads – If you think you are good enough with search network, then go ahead with re-marketing lists for search ads as it is not new.
Though it was officially launched in the year 2013, a lot of advertisers still reap on the benefits. It modifies your search ads, keywords and bids.