If we talk about what is the most significant benefit of the lack of online companies compared with conventional stores?
You can’t have a relaxed chat with your prospects.
It’s hard to know what they want and what they have to ask.
Research on the market can solve this problem, but it is a costly undertaking. So the people try to review or ask questions for the clear query. That is what we called PAA (People Also Ask).
What Are People Also Ask?
People Ask (PAA) boxes also appear in some search results to give you related search queries.
They appear as an accordion of question-and-response boxes, and in the form of a snapshot, you can click on each question to expand and see the best answer.
Today, you may even find yourself falling down the rabbit hole of infinite people. Ask boxes when a few related questions continue to appear with every item you expand, sometimes going on into the hundreds.
The attribute People Even Ask (PAA) has especially caught my attention in the last few months. PAA has always affected their SERPs with many of the clients that I’ve worked with.
If you’re anything like me, you may ask the same questions to yourself:
- How vital are those features of SERP?
- How many SEO clicks are they “stealing”?
- And most importantly: Who are the people who always ask so many questions? I still believe in some way that the public is the leader of such a group of people
Let’s just kick-off! Here are five things about PAAs you need to know.
1. PAA can occupy different positions on the SERP
Distinct from the featured excerpts (which often appear at the top of the SERP), PAA can be found on different websites.
The best examples of SERP are where PAA is at the top of the page.
For the keyword [dj software], this is what the SERP looks like:
- Ads of 3 PPC
- Relevant videos
- 4 PAA listings at the top of the page
- 10 organic results
Why is this so important to you?
It knows the implications of the different PAA positions in the SERPs impact organic outcomes on the CTR, particularly on the mobile, where space is precious.
2. Do PAAs have limitations?
Now I’m just giving off the answer: No-ish.
This function is capable of causing a potentially infinite number of interest-related questions. In some instances, the initial 3–4 listings may continue into the 100s once you clicked on, as Britney Muller researched in this Moz post.
The 4 PAA questions will cause three more listings with one single click, and so on.
Has the situation changed from the original Moz article of 2016 at all?
Sure, this one has! What I now see is distinctly mixed: PAAs will range from 3–4 listings to a large number of tests.
Why is this so important to you?
From an incentive perspective, the number of questions you can choose to take advantage of can vary.
That improves your user-focused search experience and gives you a range of responses to your questions.
3. PAA can trigger your video results.
I couldn’t duplicate the above results in London — but that doesn’t matter, as we’re used to seeing Google experiment with new apps in the US first.
Responding to a PAA listing with a video makes sense, particularly if you consider the essence of many of the questions listed:
- What is it?
- How to do that?
- Why is it?
And so on.
I expect Google to gradually test this, to the point where most of the keywords currently showing video results in the SERPs would trigger video results in the PAA listings.
What is this so important to you?
It would help if you optimized your YouTube and video output from a perspective of opportunity to be qualified to appear in PAA.
It enriches your quest journey for PAA queries from a user viewpoint, best answered with photos.
4. Tactics to take advantage of PAA
There are many ways to embed PAAs in your SEO strategy. It’s been written online several times already, so I’ll keep it straightforward and concentrate on a few quick strategies that I think will boost your workflow:
- Extract PAA listings
- Address the content of your questions
- Build or rebalance the content
- Test scheme on page
5. PAA can be your companion
I hope you’ve learned a little more about People Even Ask by now, and how your SEO approach will help you move forward.
PAA will also be your friend if you are willing to spend some time learning how these features will affect your organic visibility. The fact that PAAs are now accessible with an extensive portfolio of queries gives me the impression that Google finds them a new, important part of the user travel.
I’m expecting Google to pay even more attention to elements like featured snippets, and People Inquire with increasing voice searches. I don’t think they’re going to go somewhere soon — so my dear SEOs, you should start to optimize the SERPs today!
Conclusion
Google PAAs are becoming so omnipresent that if you get your spot on your keyword’s Google PAA (and some associated long-tail keywords), you’ll get an excellent visibility boost and clicks.
When the relevant questions have been collected, you can use them to expand, refine, develop your editorial strategy, and optimize existing material.
We use the entity-based content model in Word Lift to organize various content around a common subject and give what they need to learn to search engines and readers.
If you would like to learn how to adapt this model to the content of your website and your niche, write us a few lines about your editorial project and let us talk!