Social Advertising Expenditures
In the modern times, greater shift has been witnessed towards the social advertising expenditures. The fact is revealed in a report with the help of certain stats. Report shows that social media advertising expenditures have increased 86%. The increase is seen in the first quarter of 2016. The basic reason for this rise is attributed to 122% increase in mobile ad expenditures.
Other reasons include the increase in Facebook Dynamic ad expenditures and increase in expenditures of Instagram ads. This trend is something new and not usually seen in the ad buying pattern.
Results of Kenshoo compiled report show that 13 % increase is marked by the paid search advertisements. The marketers also spent more than 77% on Smartphone advertisements. 98 % increase is seen in the product listing ads. As a result of this increase in clicks is seen to be three-folds as compared to the same quarter of previous year.
Stats for Increase in Ad Clicks
Total increase in clicks due to social media ads has risen up to 54%. The increase in clicks due to mobile ads is 92%. It is observed that mobile ads have major contribution in increasing clicks. 71% of all clicks are attributed to the mobile ads. Apart from this 46% of impressions and 66% of rise in mobile ad expenditures is due to mobile ads only.
Even in mobile ads the most importance is given to the mobile app ads. Almost 25% of ad expenditures on mobile or made on app installs. The figure was only 21% last year. The resultant clicks due to app install ads are 17%. 14% Generation of impressions is attributed to Instagram in case of mobile ads. This in turn has produced more than 17% clicks. Ad expenditures and their resultant clicks are indeed a major source of insight for internet marketers. They can devise strategy in a better way to plan their area of focus.