There have been campaigns for call tracking in mobile. There was no way in order to measure the phone calls which had resulted from the ads, mainly AdWords could have been running a campaign for tracking the phone calls.
Call tracking has demanded the growth in marketing agencies that offers tracking solutions to search engines like Google advanced call reporting and Google Voice call forwarding.
These are one of the extensions that refer to the advanced forms of call tracking approaches but it is more important to understand what are they really about.
Let’s discuss some of the major points about tracking phone calls-
Firstly, Why do marketers prefer taking orders over phone calls?
For some of the Industries financial services and travel, products are complex and expensive. Therefore getting a customer over the phone increases the opportunity for excellent customer service. Human connection sometimes can make a difference.
Most marketers do respond to the customer choice. Consumers who choose business over mobile phones has led to the demand for social networking sites to respond with the advertising formats.
Second, What other information can be extracted from phone calls?
In addition, to calls there are three insights that can be extracted by search analytics:
(i) Consumer touch points along the call flow– call consumer is similar to the website consumer. It is very similar to the ease of use and responsiveness that determines the consumer experience.
The success of the called consumer is determined by how responsive the agent is on the phone. Most of the search marketers determine this feature to improve the business by new customers.
(ii) Enhanced conversion data– It is also supported by most of the marketers. Many platforms discuss conversion using a proxy.
(iii) Deep call insights through machine learning– CallDNA is one of the technologies that uses to provide deep insights into the calling search.