Technologists and Marketers are buzzing about the field of responsive content design and marketing as it promises to solve a critical problem, like creating engaging content for a number of devices.
The responsive design strategy makes all certain channels designed as one using the clear content. The experience is optimized and consistent for viewing on each device whether we see a web page on mobile & laptop, both are different devices but same content.
Many companies that behave like publishers as well as rely on content to connect with customers, they should understand how to design an engaging content based experience, might be from small screen smartphone to the desktop screen without having to reinvent the experience for each new device that comes around.
Any company creates an optimal reading experience for content on the websites. At the present moment content is universal and when we start surfing on the websites, we get different links and if we write an article on it and publish the article on the web, the content will itself be soon more responsive.
The text will automatically change depending on the device we use and content will also get adjusted automatically just like a responsive website gets adjusted to the device it is being displayed.
Publishers and companies have united to form faster mobile web pages loading in a project named Accelerated Mobile Pages (AMP). Responsive content marketing will personalize the mobiles to create the most comfortable experience.
Google is now picking up searches based on multiple devices, it has recently added Tap Now to Google now.
The next generation of Tap Now would be a responsive content so that if you hit a button, pick the content on the device of your own choice and enable the content efficiently rendered onto the device for great user experience.