On a daily basis, thousands of entrepreneurs are taking advantage of the internet to create more awareness for their businesses and drive more users as well. These people depend on the use of SEO and other marketing strategies to achieve their goals.
Unfortunately, the ranking algorithms used for searching are always changed at Google’s discretion. They increasingly become more complex and very difficult to understand. Most of the SEO techniques that were previously very effective have become obsolete and outdated. This has posed a lot of challenges to online entrepreneurs who are afraid of engaging in any activity that will get them penalized or banned by Google. This constant change has resulted in a lot of entrepreneurs looking for the right SEO strategy that will give them the desired result without breaking the rules of Google.
For instance, guest posting used to be a very effective tool for driving traffic to a site. However, a former Google employee and the head of web spam revealed that the story has changed. He noted that whoever still believes in this method as the only means of getting back links is living in the Stone Age.
He attributed the development to the fact that most bloggers are not really interested in the value of the content that they want to post. Rather, they are only interested in the link that they will get. As a result, their posts are always weak and have nothing to offer the readers, and the readers will stop visiting paying attention to whatever the writer writes since the quality of material that they want is not available in the poorly-written articles.
Matt makes it clear that if a blogger who wants to guest post can work on the quality and depth of his posts, he will be seen as an authority in the field. This will increase the confidence that people have in him. The result is that readers who want to tap from his expertise will always visit his blog. Most importantly, his posts will get a lot of shares and likes. This will give the desired result of increased SEO and page ranking.
There is an agreement among SEO experts. They believe that the only way to beat SEO is by creating contents that are unique and have something important to offer readers. They encourage bloggers and article writers to take a cue from articles that are performing very well and fashion their writing skills and contents according to those good articles.
Going further, they advised bloggers to conduct informative interviews with experts on the topic that you want to write. This will give some credibility and authority to your articles. Readers who find your articles informative and useful will find your articles appealing to them. The result is that you will be able to rank high on SEO and more traffic to your site as the readers will always look up to you to help them find solutions to their problems in the given niche.