Google maps have been of great help in finding local areas and soon the tech giant will add more scintillating features to the local map section. This will allow the users to view the offers, ads and products sold by the business location. The company has announced that the new features will be applicable to Google search site too.
People use google maps to locate certain business or places. The latest addition to the maps was the ability for business to display their store location when the user typed in a certain keyword. This the new update, the businesses can display their ads too during the navigation route. The company which is now under Alphabet Inc. aims to bring more advancements to location searches which will give the local business direct access to potential customers.
Sridhar Ramaswamy who is one of the head officers of the ads and commerce section reveals that one in every 3 mobile searches is to look for location. This advancement will display ads given by the businesses like coffee shops, stores etc. in the nearby area while a user is navigating an area through the maps. The business can also make a grand attention by adding in their details, offer etc so that the customers know more about the store before they visit directly.
Google Ads
Google AdWords released in 2014 have been a major breakthrough in the advertisement industry. The reports state that physical store visits to sponsored businesses have sent about 1 billion customers to these stores. The word limit for the ads will also be increased on all platforms which will give the companies a better way to present their product before the customers. This will also be welcome by the viewers as they can know most of the info before actually clicking the link.