Analysis
“Starting with 13 July, the advertisements will be prohibited in AdWords.”
Google representants announced that they will ban the advertisements which are promoting payday loans which require repayment in sixty days.
The boss of global product policy at Google, David Graff, announced that this update also has a policy which blocks the advertisements for high-interest loans.
“We checked our rules and we have observed that this policy affects in a negative way our customers, so we took the necessary measures. We want the best for our clients, we offer trust and respect. That’s how we consider a successful company operates.”
The CEO of the Human Rights, Wade Henderson, supported the policy of Google because he’s against aggressive marketing which affects innocent people.
Through this policy, Google has proved once again respect for his clients.
David Graff added that this measure will not affect the firms which offer loans such as car loans, mortgages, student’s loans, commercial loans and credit cards.
The initial release of the online advertising service, Google Adwords, was on 23 October, 15 years ago.
This rule will come into force on July 13 this year.
About Google and his AdWords service
Google Inc. is a multinational American corporation that manages the Internet search engine of the same name. It was founded in 1998 by two Ph.D. students at Stanford University, Larry Page, and Sergey Brin. Google offers a simple and quick method of finding information on the web, having a database on more than 8 billion websites. Google in early 2004 responded daily to more than 200 million consultations.
Google AdWords is one of the most effective methods of advertising today. It’s a great way to quickly bring targeted visitors from Google directly to your business website to promote products and/or services you offer.