The challenge of promoting local brand awareness with the help of social media is very difficult. To be a leader among several other competitors is a very tough job. For this reason, you have to be sure that your brand is regularly utilising these channels before they become obsolete.
If have already been involved in online marketing, then you must use the two major social media platforms which are Facebook and Twitter. However, if you are involved in any B2B business, then you might be using LinkedIn, too. But do you know, that besides these there are tons of many other social media platforms that can also help to boost your local SEO?
Yes, it is true. Now, if you are thinking how you can use these platforms to to broaden your local presence? Then today we are here to discuss about two popular social media platforms which are not so popular, but can prove a great boon for local search. These are: Quora and Snapchat.
>> Quora: Quora is a great social media platform that can elevate your brand awareness with indutsry relevant questions. It is not a completely fresh digital source. Owners can easily engage consumers with personalized content. It is an open community form and allows users to follow some specific topics of interest. With this platform, you can build your own strategy and also able to see what people are interest related to the specific area.
>> SnapChat: Snapchat is a perfect platform for all the local brands where they can promote their products or services easily and can also suits the business best. Snap chat do not create any kind of web content, of course! but you will enough engagement of people. One can also promote some kind of local specific event via Snapchat by targeting the alumni and university’s students.
Agreed that social promoting of products and services might be difficult to integrate the local brand of SEO strategy but while having a careful thought and interesting concept, one can definitely turn such platforms into a conversion goals.