Google Ads Case Study: Conversions At A $6.13 Cost Per Lead

These are real numbers, taken directly from the account's Google Ads dashboard over a 30 day period. We have kept the client name private, so the figures are the actual results, only the brand is withheld.

The problem most accounts have is not the budget, it is where the budget goes. Ad spend leaks into the wrong searches, broad keywords that sound relevant but never convert, clicks from people who were never going to buy, and campaigns that are not measured properly, so nobody knows which rupee is working. The result is a rising cost per lead and a nagging sense that Google Ads does not pay off.

The goal here was simple to state and harder to do: turn the spend into a predictable stream of conversions at a cost per conversion the business is happy to pay, and be able to prove it.

Over the 30 days, the account produced 352.90 conversions from 2,620 clicks on a total spend of $2,160, a cost per conversion of $6.13. The core search campaigns held click-through rates above 7%, well above the typical benchmark, which keeps click costs down and quality scores up. That is the difference between an account that drains budget and one that turns spend into a steady flow of leads.

Good PPC is not magic, it is discipline: send the budget to the clicks that convert, cut the ones that do not, and measure everything.

Because every conversion is tracked, the client can see exactly what each lead costs and scale with confidence. When you know your cost per conversion and it is a number the business is happy with, spending more simply means more leads.