Your brand on every report
Reports and dashboards carry your name and logo, not ours, so your client experience stays consistent with everything else you deliver.
SEO Reseller
SEO Reseller Services: Sell SEO Under Your Own Brand
Techno Xprt delivers the SEO strategy, execution and reporting behind your brand, so your agency can sell SEO without building an in-house team. Your client sees your name on every report. We do the work that earns them rankings.
What Is White Label SEO?
White label SEO is an arrangement where your agency sells SEO to your clients under your own brand, while Techno Xprt delivers the strategy, execution and reporting behind the scenes. Your client never sees our name. They see yours, on every audit, every report and every ranking update, while we do the technical and content work that makes those results happen.
Most web design studios and marketing agencies get asked for SEO at some point. Building an in-house team for it means hiring specialists, training them, and carrying that cost even in months when client demand is light. A reseller arrangement solves that differently: you keep the client relationship and the margin, and we supply the delivery capacity, only when you need it.
This is not a directory listing or a referral. We do not talk to your client unless you ask us to, and we do not appear anywhere in the paperwork your client sees. You brief us on the account, we do the SEO services work, and we hand results back to you to present as your own. If you want the branding, reporting and NDA side of that arrangement covered in full, our dedicated white label SEO service walks through exactly how delivery works.
For agencies, this usually means one of two things: adding SEO as a new revenue line without hiring, or offloading execution work on existing SEO clients so your team can focus on strategy and client management. Either way, the partnership only works if the client experience stays consistent and uninterrupted from your side, which is exactly what we are built to protect.
Why it matters
Why Agencies Partner With Us
A reseller partner is only useful if it protects your brand and your margin. Here is what that looks like in practice.
We stay behind the scenes
We do not contact your clients unless you ask us to. No direct outreach, no name on invoices, no risk of your client going around you.
Dedicated account support
An account lead coordinates your work across our team, so you get one point of contact instead of chasing different specialists yourself.
Capacity that scales with you
Add one client or twenty. Our team structure is built to take on more accounts without the quality dropping as your book grows.
Confidentiality by default
Your client roster and the fact that work is subcontracted stay private. We can sign an NDA before any account details are shared with us.
You set your own margin
You decide your retail price to the client. We invoice you at a separate partner rate, so the margin structure is entirely under your control.
What is included
Our White Label SEO Services
Resell one service or the full programme. Every deliverable is built to be handed to your client under your name.
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Technical SEO Audits and Fixes
We audit crawlability, site speed, indexing and structured data, then implement the fixes, all documented in a report ready for your branding.
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Keyword Research and Strategy
We research the terms worth targeting for each client's industry and market, and map them to a content and page plan you can present as your own strategy.
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On-Page Optimisation
We rewrite titles, meta descriptions, headings and internal links across the client's site to match search intent without disrupting their existing design.
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Content Writing
We write blog posts, service pages and landing pages that target the agreed keywords, delivered in a format ready for your client's website.
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Link Building and Digital PR
We earn relevant, white-hat backlinks through outreach and guest content, the same standards we hold for our own link building services.
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Local SEO and Google Business Profile
We optimise Google Business Profiles, manage local citations, and build the local signals that matter for clients competing in a specific city or region.
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Rank Tracking and Reporting
We track rankings, traffic and completed work on a schedule you set, and deliver reports formatted for you to pass on directly.
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Onboarding Support for New Clients
We run the initial audit and strategy for each new client you bring in, so you have something concrete to present within the first week.
Our approach
How White Label SEO Works With Us
Built so the partnership is invisible to your client and easy to manage from your side.
Point 01You Own The Client Relationship
You brief us, you set the price, and you speak to the client. We treat the account as yours throughout, and we do not insert ourselves into that relationship unless you specifically want us on a call as your technical resource.
Point 02We Deliver, You Present
Every audit, report and content deliverable is built in a format ready for your branding. You are not editing our work to look like yours; it already arrives that way, so you can turn it around to the client without extra effort.
Point 03Your Margin Stays Yours
We invoice your agency at a partner rate for the work delivered. What you charge your client, and the margin between the two, is entirely your decision. We never discuss pricing with your client.
Point 04Confidentiality Is The Default
We do not list your clients as ours, we do not approach them directly, and we can sign a non-disclosure agreement before any account access is shared. The partnership itself stays private if that is what your agency needs.
How we work
Our Reseller Onboarding Process
A clear process for bringing your agency on as a partner, and for adding each new client afterward.
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Partner Discovery Call
We discuss your agency's services, the volume of clients you expect to bring, and which parts of SEO you want to white label, from full programmes to a single service.
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Partnership Terms
We agree partner rates, reporting format, confidentiality terms and the contact arrangement for your clients, in writing, before any client work begins.
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Client Onboarding
For each client you bring in, we run an initial audit and set a strategy within the first week, giving you something concrete to present under your brand.
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Execution
Our team carries out the agreed technical, content, on-page and link building work, coordinated by your dedicated account lead so nothing falls between specialists.
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Branded Reporting
You receive ranking, traffic and work-completed reports on your schedule, formatted for your branding, ready to send straight to your client.
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Scale And Repeat
As you bring in more clients, the same onboarding and delivery process repeats, with your account lead managing capacity so quality holds as your book grows.
Why Techno Xprt
Why Choose Us As Your SEO Reseller Partner
A team that has delivered SEO since 2016, built to work behind your brand rather than in front of it.
| What matters | Techno Xprt | Freelance subcontractor |
|---|---|---|
| Full team across technical, content and outreach | Yes | One person, one skill set |
| Reports ready for your branding | Yes | Needs reformatting |
| Dedicated account lead for your agency | Yes | Direct to one freelancer |
| Confidentiality and NDA on request | Yes | Informal at best |
| Capacity to scale as your client count grows | Yes | Limited by one person's hours |
| Consistent process for every new client | Yes | Varies by availability |
A freelancer can work well for one client, but the arrangement gets fragile the moment they are unavailable, overloaded, or move on. We built our reseller partnerships around a team and a documented process specifically so that adding client five feels the same as client one. If you want to see the standard of work your clients would be getting, our case studies show it directly.
Ready To Offer SEO Under Your Own Brand?
Get a free partner consultation. We will walk through your client mix, the services you want to resell, and how reporting and communication would work for your agency, before you commit to anything.
Become a Reseller Partner
Questions
SEO Reseller FAQs
What is white label SEO?
White label SEO is an arrangement where an agency, web design studio or marketing firm sells SEO to its own clients under its own brand, while a specialist partner delivers the actual strategy, execution and reporting behind the scenes. Your client sees your name on every report and every conversation. We do the technical audits, content work, on-page fixes and link building, and hand it back to you to present as your own service.
Will my clients know Techno Xprt is doing the work?
No. Everything client-facing carries your branding, not ours. Reports, dashboards, and any documents your client sees are labelled with your company name and logo. We stay off calls and emails with your client unless you specifically want us on a call as an extension of your team. As far as your client is concerned, you are running the SEO.
How do white label SEO reports work?
We prepare the ranking, traffic and work-completed reports on a schedule you set, usually monthly, and hand them to you as branded or unbranded documents ready for your logo. You review them, add any account context only you would know, and send them on to your client under your own name. You can also ask us to build a report format that matches your existing client communication style.
How does pricing and margin work for resellers?
You agree your own retail price with your client, and we invoice you at a separate partner rate for the work delivered. The difference is your margin, and you control what you charge, so the margin depends on your pricing, not ours. We do not contact your client about cost or contract terms, so your pricing stays entirely your business.
Will you contact my client directly?
Only if you ask us to. Our default is to work entirely through you: you brief us, we deliver the work and the reports, and you manage the client relationship. Some partners prefer us to join onboarding calls as a silent technical resource introduced under their brand name. Either way, we follow the contact arrangement you choose and do not go around you.
Is my client relationship kept confidential?
Yes. We do not approach your clients directly, we do not list them as our clients anywhere, and we keep the partnership itself confidential if you prefer. Your client roster and the fact that work is subcontracted are treated as your business information, not ours to share. We can sign a non-disclosure agreement if your agency requires one before we start.
What SEO services can I resell?
The full range: technical SEO audits and fixes, on-page optimisation, keyword research, content writing, link building and digital PR, and local SEO including Google Business Profile management. You can resell a single service, such as content or technical fixes, or a complete SEO programme. Most partners start with one service for a test client and expand once the reporting and quality are proven.
Is there a minimum number of clients or a long-term contract?
No fixed minimum. Many partners start with a single client to test the arrangement before bringing more of their book across. We work on a rolling monthly basis per client rather than locking your agency into a long contract, because SEO reseller partnerships work best when you can scale up or down as your own client roster changes.
How do you handle scale if I bring on many clients at once?
We assign a dedicated account lead to your agency who coordinates capacity across our technical, content and outreach teams as your client count grows. Because we run this as a structured process rather than one person juggling everyone, adding client five works the same way as client one: intake, strategy, execution, and reporting on the same schedule.
What do you need from me to start a client's SEO work?
We need the client's website access or a way to implement changes, their target keywords or industry if known, and any existing SEO history such as past audits or link disavow files. We run an initial audit within the first week of onboarding and come back to you with a strategy and timeline before any work begins, so you have something concrete to share with your client.