Finally NGO’s are into social media message for exposure. Digital media which is an abundance of tools people would be confused in choosing which tools to be used for their message. It is the struggle of people who get engaged in the social media as it is in traditional media.
NGO is maximizing its efforts in using social media by raising awareness and online fundraising by keeping the expenditures low. NGO’s implementing the best practices to reach out the global audience which is significantly increased. The problem here is how they overcome that gap and satisfy a bulk of NGO’s.
New brands – Branding is the heart of any digital marketing strategy. Identify the target audience, online presence, supporters and donors. Some tools are free and at a minimum cost wherein most of the NGO’s prefer that sites.
With a strategy to get the job done in many platforms, without the need to spread and get into the social media demographics, recognizable elements such as colors, logo that deliver a distinct look and feel throughout the social landscape.
Get visual – A heavy text content that can easily overwhelm people who can pay quite attention today is easy for them as they prefer it on mobile devices. Therefore, an NGO must be capable of sharing its story and engaging photos or videos that has text in it.
Unlike others social media shares interesting visuals which boosts the likes, clicks. Organizations use content creation services in order to produce quality. Visualization can be done by using the free photo editing tools.
Guerrilla warfare – Everyday we need to schedule a time for social media activities and updates which encourages us in regular discussions, debates and information related to our business and also in the sector which we are operating in. People want a genuine, personal approach and NGOs should strive to give them one.