Sandeep
Sandeep has worked in search engine optimisation for ten years, across technical SEO, content strategy, local search and the tools the job actually runs on. He writes and edits everything on Techno Xprt. His approach here is deliberately unglamorous: check the vendor's own pricing page rather than a roundup, confirm a feature still exists before recommending it, and go back and correct a post when the facts move. A large part of the work on this site has been exactly that, finding advice that quietly went out of date and fixing it. He writes for people doing the work themselves, small business owners and in-house marketers, rather than for other SEOs.
Search Engine Optimisation
Ecommerce SEO: How to Improve Your Online Store Rankings
Ecommerce SEO is different from regular SEO because of scale: an online store has hundreds or thousands of URLs, faceted navigation that can spiral...
Search Engine Optimisation
Which CMS Is Best for SEO? An Honest Comparison
Which CMS is best for SEO? The honest answer is that the platform matters less than what you do with it, but the floors...
Search Engine Optimisation
Image SEO: How to Name and Optimize Images for Search
Image SEO is the practice of optimizing your images so they help rather than hurt your site, earning you image search traffic, faster pages,...
Search Engine Optimisation
Can You Do Your Own SEO? A Realistic DIY Guide
Can you do your own SEO? Yes, absolutely, for the fundamentals, and here is exactly where the line is. Most small businesses can handle...
Search Engine Optimisation
Is SEO Worth It for Small Businesses? An Honest Cost Benefit Look
Is SEO worth it for small business? The honest answer is usually yes, but not for everyone, and here is how to tell. For...
Search Engine Optimisation
Where and How to Add Keywords to Your Website
Wondering where to add keywords for SEO? Here is the direct answer: there are nine places on a page where your keyword genuinely matters,...
Search Engine Optimisation
SEO Reporting: What to Include (Plus a Report Template)
Good SEO reporting is what separates a client who renews from one who quietly loses faith. The difference between a report that gets read...
