Google AdWords app now includes Universal app campaigns and also features new conversion columns. App promoters enable ad distribution across Google ecosystem which is the play store, youtube, search, AdMob and also mobile display network.
Metrics like downloads are available and the average cost per install are also available. In this way, marketers can adjust the target cost and also budget per install from the app.
With the new conversation columns in the app that show the total conversion value and conversion value per cost.
How to create a universal app campaign:
- Unlike most of the campaigns, you need not design individual ads for universal app campaigns.
- Instead, your text ad ideas are used and the assets from Google play store are used to design a variety of ads across several formats and networks.
- All you need to do is to provide some text, budget, start bidding and know the locations and languages for your ads.
- If you wish to promote your app then get a quick snapshot of how universal app campaigns perform by viewing metrics as mentioned above
Ads optimized for installs-
- Universal app ads that are generated and matched to the most relevant ad inventory and placements available.
- In order to build your ads, AdWords use app’s listings in any of the four lines of the text and also in Google play.
- The system rotates your ad and bids automatically so that you get the most downloads for your app.
- The system shows the better text more often than the text that is better. Your app appears across Google properties that include Google play and Google search and also the other search partners, like Youtube, mobile websites of newly created sites , blogs and other sites across the internet as well as publishers who host the app ads.