Ads can be seen everywhere on Google, Facebook, and some sites have weird pop-up ads too. Ads are the main means of internet marketing. But internet surfers see this as a big trouble. Some people yet show a positive attitude to ads which do not cause a hindrance to their surfing experience. Ad blockers have been created for such people who hate ads in their websites.
But Ad blockers do not block all ads. There are some pop up ads that prevent you from viewing the content and send you to bad landing pages which can also be malicious. They even can lead to slowing down the browser. There are also legitimate ads that are displayed based on the person internet browsing history but these have also raised concerns over privacy matters.
Ad blockers have been welcome greatly by the users for its varied benefits.
- Legitimate ads are not blocked and only malicious ones are prevented from showing up. The concept of good ads has been used in these ad blockers.
- It has given the bad advertising mode of spam pop ups to look for better advertising modes so that internet surfing is made a better experience than annoyances.
- Option for ad-free content at a minimal fee. People who do not want to see ads in their website can pay a minimal fee and get rid of the ads. The website owner can also make up for the running cost in this manner,
The popularity of ad blockers have shown the power of the internet user and also the need for the websites and internet marketing strategies to comply with the user experience. The marketers should look to imbibe the ads into the basic website content rather than segregating large spaces of the website for these ads giving the viewer a bad image of the website.