As SEO’s job is to increase the amount of traffic to the clients that have a brand with the intention of having ended users on the other side performing the actions like filling out the form, download a brochure and other actions on the site.
Improving traffic is great which sometimes may not result in more sales. How do we get our clients through organic search? The only way is to get by conversion optimization.
Conversion optimization is a tool to improve your clients conversions and revenue from the end users side. We can optimize every element of the site like on-page, social, technical links etc.
There is a close relation between conversion optimization and SEO. Therefore, we must work together to turn visitors into customers.
How do we actually improve conversion through SEO?
This is a question that most of the users actually search for. There are some searches that need to be improved through organic search.
A content marketing measurement business framework that categorizes users into different stages based on the intent.
Make sure that you have the right content on the intent based on the user who can improve the conversion rates.
If end users are researched with something they need at that moment, then there is a chance of improving conversions which might increase.
Various landing pages where users are bouncing at the site and from the end users point of view-
- Do they use simple call-to-action statements?
- Is the site easy to navigate?
- Does the site contain a one-step conversion process that would be easy for end users to reach the goal?
- Does the site meet the needs of the user with a valuable content?
- Does the page load fast and is the site mobile friendly?
Take a close look at the website strategy and if needed make some changes.