Social Media Contest
Recently, the online marketing companies are using the strategy of social media contest to boost any company’s website traffic. The trend seems to be very successful in generating online traffic.
The most recent example of this successful traffic boost is case of HVAC Company. Welter Heating partnered with TopRank Marketing on social media. There purpose was basically to launch a trivia contest. The contest basically featured a chance for audience to win the front row ticket for Twins Baseball contest in Minnesota.
The process of giving boost to HVAC’s website traffic through social media contest involved the use of a complete technique. In the very first boosted and unboosted posts from Facebook and other social media portals were used. The marketing company, for this purpose kept a complete track of all the progress. It monitored the engagement and response of Walter Heating Company’s audience. To make sure that audience is involved and remains up to date, the accounts were checked on daily basis. Mainly, response in the form of comments and inbox messaging was posted.
Response of the Contestants
In order to win the tickets contestants visited the website. They explored many other pages and different areas of the website. Almost 5 % of contestants viewed all pages of websites. Two contestants even used the call option. The contest overall boosted the HVAC’s website traffic to 166%.
Social Media Contest: A New SEO strategy:
The case of HVAC Company and many other companies concludes that social media contest is actually marking itself as a successful SEO strategy. To get into details and depth of the contest, viewers visit the website and traffic gets increased ultimately. As a result of it many visitors get to know about the services of a company and they even call company for solutions. Social media contest is also a great online marketing endeavor to communicate customers about services of any company.