The strategies to achieve a constant struggle for e-commerce brands in order to identify the needs of the consumers and fill out the gaps in a most appropriate way.
It’s not a new method for psychology to create the user experience and also create a better design as it offers brand target audience and valuable insights for purchasing decisions.
Every human being is unique, but still observe some triggers that affect the consumer’s habits of purchasing.
How can you decide which brand to trust among a number of options?
The analysis of E-commerce sites determine the psychology patterns which lead to increase number of sales, that are used in a proper manner.
Here are few factors that affect the E-commerce sales –
Social Proof – Humans tend to rely on the power of the community as they are social by nature.
As consumers adopt a natural branded promotion it is easy and more effective in order to promote a site, an offer, a product, a group of people who would like to share their experience with others.
Most of the E-commerce websites influence consumer’s opinion by showcasing reviews that increase trust. Reviews need not be perfect, they may convince the user. Negative reviews are more realistic and appreciated by users.
Urgency – Fear of missing out creates an urge to stay updated and at realistic levels. These websites also use the trigger of urgency to speed up the user’s decision of purchasing.
When countdown of stock exists, an offer is placed for a limited time so that consumers may hurry up. This also leads to increase in sales in a relevant way.
Offering many numbers of choices – It’s easy to present unlimited products for people to pick up their best ones. It is even more easier for consumers to feel paralysed in choosing from many numbers of choices.
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