While the rest of the world is busy in planning vacations, spending time and partying with their loved ones, the digital marketers are already on their heels in making most of the year-end enthusiasm. Year 2016 and the current year 2017, has already been recognized as a hallmark year throughout the world due to their digital marketing and advertising.
The digital marketing landscape is changing… yes again.
A large number of Digital Marketer has already spend an ample amount of money and time on testing dozens of markets including…
- Survival and Preparedness
- Education
- Finance and Investing
- Beauty
- DIY/Home Improvement etc…
As a result, we detect new trends in digital marketing for the upcoming year 2018 before they go mainstream.
1.Decline in Organic Reach:
Business of any size could effectively use digital platforms and social media to achieve broad organic reach. Advertising budgets or any such huge marketing weren’t necessary, especially on social media sites as just because of organic reach can be easily achieved with the help of publishing of unique content and follower engagement.
However, in the year 2016, social media platforms started to get overwhelmed with business pages just because of competition. These days, there are too many business Facebook accounts that come with enough news feed space. As a result, many social media platforms now come up with paid advertising options which results in the decline in organic reach.
2.Mobile first:
Flexibility and adaptation are vital in the digital world and in the upcoming year, 2018, we’ll see a true shift to ‘mobile first’ design. Due to the latest survey and trends in the technology, a digital design will no longer take time to shift to a primarily mobile-first template, whilst desktop will be considered second. But still, it is suggested that do not completely neglect the desktop entirely instead, ensure to maintain the consistency across multiple platforms which is imperative.
3.Viral Video:Â
2016 and 2017 is the year of video, and currently, all the digital experts are expecting 2018 to be the year that video marketing really takes off. For this, there is no need to have a large budget to create engaging video content, it only needs engaging visuals. Get set to unfold the technology as it continues to advance, thus allowing the ability to integrate surveys, questionnaires, and data collection forms into video form. As per the latest trends, it is quite clear to see that video will continue to sit at the heart of marketing initiatives in 2018.