Were you trying to make your website go mobile-friendly user? Well, well. It’s just a game of focus and upgrading.

As you know, many people are using smartphones to surf the web all around the globe. Constant technological advances in the fast-paced digital world in which we live open the door to a surge of instantly accessible information.

Which leaves people hungry for additional knowledge and services is now standard. They want quick access to the desired information, no matter where they are and what type of computer they use to browse the web online.

Due to this now, webmasters are looking for ways to make their websites mobile-friendly.

Usually, this involves modifying their sites to the smaller screens found by providing either a separate page that is easy to view or, more commonly, by reducing things and moving things around and automatically adapting their websites.

This describes the latter process, which sometimes refers to as the “responsive web design.” That is why making a mobile-friendly website is essential for every business owner to provide a seamless mobile experience for mobile users.

The same rule applies if you plan to do a blog. It needs to be hands-friendly.

Make your website mobile-friendly

To make your website mobile-friendly, you’ll need to:

1. Choose a mobile-responsive theme
2. Strip back your content
3. Simplify your menu
4. Make your website images & CSS as light as possible
5. Display your CTAs
6. Space out your links
7. Size matters
8. Eliminate pop-ups
9. Include a search function
10. Make customer service easily accessible
11. Prioritize website speed
12. Test regularly

1. Choose a mobile-responsive theme

If you want a quick fix, then a complete change of theme can be considered.

This may not be the best option for an established site, but if it’s a low traffic site or you’re just getting started, it’s an easy solution to install a brand new responsive theme.

If you are using WordPress, then it’s easy to update your theme.

Head over to your WordPress dashboard and click on ‘themes’ under ‘appearance’ and then click on ‘themes install.’

Place on the ‘responsive’ button and reach.

2. Strip back your content

Filling out long shapes is a hassle at best but on a mobile one? Right on the move? Forget that! Your readers will lose long forms faster than you can tell ‘this is a necessary area.’

Ensure that every form you display on a mobile phone only asks for essential information.

The content on your website should be short and sweet in the best of times (except for blog posts, like this one!), but this becomes even more important on the mobile phone.

Take a read about our web to write tips and take your virtual scissors to any long pieces of text.

For example, you don’t need their home addresses and phone numbers if you are trying to get users to subscribe to your email list.

Forms intended to buy conversions will not ask the user what their favorite color is. Get their info about billing and shipping, and end it.

3. Simplify your menus

Mobile screens are significantly smaller than the laptop or desktop screens. When designing the menu choices, keep this in mind.

Your desktop site menu may be more extensive and have many options to choose from. But on a smaller computer, that complicates things.

You don’t want visitors to scroll in or zoom in and out to see all of the navigation options. On one screen, everything has to be concise and fit.

Each option fits in on the screen and has a clear target. Review the existing website, and attempt to simplify the mobile app menu choices.

But, unless you can build such a fancy sidebar as Google did, it’s probably easier for mobile users to delete it altogether.

4. Make your websites images & CSS as light as possible

Having your website as light as possible is always smart, but what exactly does that mean? Every item on your site has a virtual ‘weight’ – whether it’s a video or a file-sized image, or a code that needs to be loaded whenever you click on the link.

Google was visible that website speed is a crucial ranking factor, meaning sluggish (a.k.a. ‘heavy’) websites would lose out on the Search Engine Results Pages (SERPs) market.

You must use a free online tool, such as kraken.io, to compress your images when uploading any image to your site-mobile or desktop version. This dramatically reduces the size of your image file without compromising the quality of the image.

5. Display your CTAs

Let’s keep talking about conversions. Your call-to-action buttons have to be obvious to provide an efficient mobile web interface.

Think of your target for every landing page. Want to get downloads? New Participants? Increase Presence in Social Media? Get something for the visitors to buy?

Your CTA will concentrate on the prime objective.

That is too long. It should be easy to spot your CTA in just one or two seconds at most.

6. Space out your links

Thinking about how hard it is to click a thumb instead of a mouse, this takes us to our next point: look at your links!

More precisely, you’ll want to verify if your mobile website has any hyperlinks:

• Aren’t too close to each other, to avoid accidentally clicking the wrong one.
• Connect to mobile-optimized pages for smooth user experience as well.

7. Size matters

Recommended to use at least 14px font size on your screen, but make sure you check how it looks on your smartphone version – chances are you might think it shows up a bit low, so you’ll want to bump it up a bit.

Bear in mind 75 percent of mobile users tap on the screen using their thumbs.

This image will show you the best location for placing buttons on the screen. Evite the corners: reaching those places with your thumb while holding a mobile device is hard for a person.

The scope further decreases as the screen size gets bigger. Placing the most critical elements and clickable buttons in the center of the screen is in your best interests.

8. Eliminate pop-ups

When used carefully, pop-ups on a desktop version of a site can work well. You may have pointed out on quite a few pages here on WBE that they are something that we use.

But it is best to avoid pop-ups when it comes to the phone. Not only do you have a smaller screen to handle, but you cannot tailor the pop up to trigger it at key moments, for instance, when the user goes to exit your screen.

9. Include a search function

Some of you could have a menu with 20 or 30 different options right now.

Trying to simplify those choices to fit in on just one page may seem impossible. Well, you can do that, particularly when you add a search bar to your mobile site.

Encouraging users to find what they want reduces the need to rely on an extensive and complex menu. Too many options will make visitors confused and kill your conversions.

This functionality must be integrated into the eCommerce site’s web design for sure.

10. Make customer service easily accessible

Make sure you have clear information regarding customer support on your mobile site.

Provide your phone number email address and profiles on social media. Show anything that gives the user an option to contact the representative of your company as quickly as possible.

Put yourself in a frustrated mobile user’s shoes, having a question, or a problem. If they are unable to get help from your customer service team, this will leave them with a wrong impression of your business.

Adding obvious information about customer support to your mobile web design is something that cannot go unnoticed.

11. Prioritize website speed

Which changes you make to your mobile website, it’s essential to keep in mind its speed?

Research shows 53 percent of people are going to give up a mobile website that takes longer than three seconds to load.

Simplifying your design is the best way to keep your page loading time as short as possible.

Eliminate unnecessary, flashing lights, and heavy images. Accessible websites bill more efficiently and have higher conversion rates.

12. Test regularly

The best way to test your mobile site is to find out how mobile-friendly it is!

Google has a free, mobile-friendly testing tool that everybody can use to check how mobile-friendly any given URL is – whether it’s a homepage (as shown below) or a link on your site.

A perfect way to test your website’s sensitivity, or simply to play around with the shape of your website tab you opened. You should notice your site starting to ‘contract’ and morph into the more mobile-friendly version as you reduce its tab’s width.

You can also right-click on your website to quickly check the look of something on the device, pick ‘Inspect’ and then click on the icon of two screens in the top of the toolbar:

Conclusion 

If you don’t optimize your mobile device content, you’re behind the curve, and the traffic is lost (and some of your new traffic is wasted).

For mobile users, your website needs to be optimized. To be able to do that effectively, you need to grasp certain essential design concepts.

Simplify your choices for the menu, and keep short forms. Make sure that your CTAs are displayed clearly and adhere to one CTA per page.

Add a search bar to help navigate better while clearing up screen space. Contact your customer service team should be easy for mobile users.

Realize that people use their thumbs to tap on the screen, so you need to size the buttons accordingly. Get rid of also pop-ups.

Pick a suitable font carefully, which is easy to read. Eliminate large text blocks on the screen and follow the rest of the tips in this manual.

Whatever it may be, make sure your mobile site loads as quickly as possible.

Follow some top mobile design concepts to optimize traffic and conversions on your mobile website.