About Report Issued by the Rapt Media
A report by Rapt Media says that technique of directing content to consumers does not work anymore. According to the report consumers never want to explore a content that is pushed before them. Mainly, they like to search for what they want. It is the urge of consumers that makes them to look for content of their choice and not any pushy content.
Survey Statistics of Report
The report is formulated by conducting survey on more than 1000 US customers. Survey concluded that almost 95 % of consumers who see these ads take actions to remove them. Almost two- third of these consumers block such ads on regular basis.
The reasons for blocking or removing such ads can be so many. 57 % did so because the content of ads was too pushy.
More than 65% of consumers said that they never wanted to receive such ads in huge volume. This simply bans the view of actual content. Almost 55% of these consumers opined that content was irrelevant and not interesting to them. 42 % of customers saw content to be too much pushy and not trust worthy. 57 % of the millennial were blocking the ads and 38 % consumers blocking such ads were over the age f 45.
Importance of Content Customization
Another trend was seen among the millennial, they were concerned more about reading the content of their choice and what they wanted. Only 28% of over age people were actually concerned with looking the content they wanted to read or see.
The research reveals that consumers find only that content to be useful that they personally look for. 61 % of consumers said that they never found pushed ads or content to be personalized one. Content customization edge was given to them only by the ads or material they personally looked for on internet.