SEO is the key to unlock the growth vault online. It has great potential as well as a lot of concepts that make it a tricky subject to learn. As a business owner, you cannot learn all these concepts and make yourself an expert. It is obvious that you would hire an SEO team for it, but that again would not have enough time to handle all your SEO requirements. Things become even trickier when you plan to expand and start getting a heavy flow of projects. At such a time, hiring an SEO freelancer is the best way to balance demand and supply.
Whether you are a company that wants to make its prints on the online space, or a company offering SEO services, everyone needs the help of an SEO freelancer sometimes or other. If you get hold of the best SEO Freelancer, there is no force that can keep you away from ranking on the top search engine results and becoming more and more visible online. However, finding that perfect resource is a huge task because the market space is full of inexperienced, overpriced and off course fake professionals.
So, how will you ensure that you have found the best SEO freelancer in the industry? Well, here are a few points that you must consider before you hire an SEO freelancer:
Know what SEOs kills you need:
SEO also has various facets and to handle each type of facets, one needs to hold specialized skills. Before you start searching for an SEO freelancer, identify what skills you would be looking for in the right resource. An SEO expert must have hands-on knowledge of writing, strategy, technology, data, and people skills to ensure that the job is done perfectly.
Some of the key skills that you must evaluate in an SEO freelancer include:
- Writing and Editing
- Strategy
- Link Building
- Analytics
- Interpersonal
- Software
Look for SEO freelancer with experience:
Hiring an SEO specialist with experience in the field as well as in handling tools that you already use in your business is essential. If you are more active on social media and believe in social media marketing, you must check if the SEO specialist as experience in SMM. A professional SEO expert must have significant experience of off-page optimization, on-page optimization, SMM as well as link building.
The experience of an SEO freelancer can be assessed on the following parameters:
- Social media advertising on sites like Facebook, Twitter, and Instagram
- SEO tools like Adwords, Moz, SEMRush, Ahrefs, and Supermetrics
- Back-end website management tools in WordPress, Joomla or Drupal
- Industry or business model
Ask for proven results:
While every SEO freelancer would quote themselves to be the best, not everyone has proof to show. To ensure that an SEO freelancer can get you the desired results, it is important to check their past records and assess them closely. Because SEO Freelancer would be helping you rank on the top SERPs, the first thing you must do is to check if the freelancer itself is among the top results for Freelancer SEO or SEO Freelance consultant search on google.
You must also ask for the top project that the SEO expert as handled and check their visibility and ranking over the search engine. If they are ranking good, the SEO specialist has skills and knowledge to help you attain similar heights.
Know your SEO budget:
Before you start hunting for the best SEO freelancer, it is important that you know how much money you are willing to spend. Depending upon the availability of funds, you must set a budget to find a reliable and professional resource. We suggest to keep your budget neither too high and nor too low. Also, you must negotiate with the right SEO expert to ensure you get a reasonable price that offers value for money.
Test them out:
To ensure that you are making the right choice, the best way is to set a dummy project and check them out. While you must have got enough ideas about the professional through its resume and past experience, this practical test will help you finalize your decision. When you hand over a job to the specialists, you can have a multi-point check as how the SEO expert would respond to your projects in future, You can check the time it takes to complete the project, the customer handling during the course of the project, budget as well as the results.
Discuss before you move forward:
An important part of hiring an SEO specialist is ensuring that the understanding between you two is great. You must sit down with the SEO specialist and talk about the project in detail. If you are hiring him to work on various projects, you must discuss the nature of the projects with him. In any way, you must ensure that the SEO understands your requirements to the core.
Search Engine Optimization gives you wings to become a brand online. Without the right SEO strategy, you might get lost on the web. Only hiring a reliable and experienced SEO specialist can help you get to the desired direction. With an awesome SEO freelancer, you can save money, grow your online ranking and become a reputed online business, efficiently.