As a content marketer, you should be responsible for using the web as useful as possible in order to improve the search performance.
Getting started with Google Knowledge Graph search results brings semantics and context to the traditional keywords-based search.
Knowledge Graph which is an important tool that needs to be well utilised and understood to ensure that it receives accurate information.
What is Knowledge Graph actually?
- In Google search bar if you type any name of a famous personality, a business & anything that you might need.
- What you will most likely encounter is a panel that is alongside on the top of the results and also provides additional information about your search.
- Let’s consider it for an example if you search for “Barack Obama” you can see a panel with information about his date of birth, his family, social media and also ‘some people search for’ results.
- Similarly, if you are searching for Eiffel Tower then you will get information relevant to that building. This is all about Knowledge Graph.
- It’s a database that provides relevant information and facts about millions of entities from all across the web and also shows in search results.
- This database is built up using the software of artificial intelligence that scans the web, what it sees, interprets and stores the insights which it finds.
- Rather than simply seeing the words in a search query, the search engine tries to understand what the sentence is actually about and makes smarter judgements that are relevant.
- Knowledge Graph has become a part of search engine thereby having a significant effect on the audience judgements of products.
- By displaying relevant information Knowledge Graph search results have become the top most of Google search results.
- Therefore, improving the performance marketing team in the business by showing great results.