Do you trust online reviews as personal recommendations? When you read positive reviews for a business the value to qualify that users place on the reviews impacts the opinions and actions. Survey is concerned about especially about local business services reviews but not the wider products reviews.
About Local Consumer Review Survey –
We at the findings of the BrightLocal Consumer Review have released the annual survey exploitation that reveals the growing importance of how the consumers both read and use online reviews.
Local Consumer survey was first conducted in the year 2010, regarding the attitude of the consumer about the online reviews.
In this year survey, questions were asked, which has evolved some variations for our local consumer panel and finally received 2,354 survey responses. The survey focuses on the North American market.
As the 2014 survey consists of 5000 individual consumers and mainly all the respondents were from US and Canada mainly US (90%), Canada (10%). The survey was conducted two weeks in July 2015.
The main purpose to conduct the survey is to understand the online review influence and the attitude of consumers towards the local business services and how they influence directly to the purchase of local business services. Full survey findings can be viewed on its website.
Let’s discuss one question among the 13:
Do you read online customer reviews to determine the local business is good or not?
Key findings are:
92% of the users read online reviews since 2014 out of which 33% do it on a regular basis.
The remaining 8% of users are not much interested in reading the online reviews.
Analysis:
Users search for local business more frequently. There is also a fall in users who do not prefer reading online review. The consumers contribute to online reviews.