One big thing that Apple introduced this year is iMessage that lets the users dive into experience richer conversations. There are lots of new stickers, special effects, and animations. These new texting effects can add more personality and character to your text messaging. The most far-reaching change that Apple has made this year is the introduction of apps that can run inside iMessage chat system. Now iMessage app also includes various types of games including word games, chess, checker, tic –tac – toe. This gives the developers and Apple the long term opportunity for adding apps with more complicated interactions. iMessage app store allows users to consume free and paid content with the messaging platform. The most significant change that has been made to Apple is the opening of the iMessage app store to third party developers that is now known as apps extension. Other interesting updates in iMessage app include cosmetic upgrades to the chat service with animated stickers, predictive emoji and invisible ink that one can scrub with the fingers.
According to the reports, it is expected that hundreds of apps will going to be extended on iMessage platform. The introduction of the first wave comes with mostly fun features that focus on creative expressions through things like emoji and GIFs. Allaire’s payments service will going to be a part of the second wave of an app that will be related to commerce and payments. Users can now use the full area of the screen to use an app in iMessage and the area where traditionally keyboard stays will become an interactive interface. For taking the advantage of iMessage app the brands and startups that use their software need to put utility and content first. Consumers will either demand utility such as the ability to pay for Pizza or emotionally and visually rich content to share with the friends.
With the addition of sticker’s to iMessage app, Apple is now head-to-head with Facebook Messenger. iMessage is now weaving together creativity, communication, and collaboration by giving the brand ability to build interactive visually-driven app that makes the users create content and experiences together in real time. The services that we all are accustomed to use only on the web will now be available inside iMessage. Consumers are now able to buy and share things where they spend the most time on iPhone. Another greater advantage is that iMessage will be very light in weight and therefore it will be easy to install, build and quick to spread.