Google has significantly made moves in the future of location marketing. Google is continuously investing more in mobile phones paving its way for mobile-location based marketing.
With the evolution of location marketing into mobile location marketing, the launch of Google API underscored the importance of location data.
According to the recent study, Google is inventing the future for “near me” micro-moments which accelerates the customer journey at a local level.
What is near me autocompletes?
- With the uptake of near me micro-moments by Google that autocompletes our searches both in branded as well as in non-branded categories.
- As micro-moments created by Google explains the intent-driven moments of preference shaping and decision-making that exists in the entire customer journey.
- They start responding when users try to search out for things, places they want to go, things they want to buy and a normal search on their mobile devices.
- Google has made a compelling case for micro-moments such as a guidebook that shows many brands focusing on the shift to mobiles.
- Google is creating micro-moments. According to the recent studies, 142 non-branded keywords were found ranging from accountants to x-ray clinic both on the mobiles and desktops.
- When the same were searched in Google private search 90% autocompleted the search on desktops and 78% autocompleted on mobile.
- Therefore, this clearly shows that Google is responding to consumer intent with autocompletes.
- Google anticipates saying that when users try to enter words such as banks, toys, any kind of food there are chances of intending to find something nearby their location regardless of the platform.
- They are also significant for another reason as they accelerate customer journey and also research that occurs on one device.
- Autocompletion of searches near me is the latest in a series of major changes that Google has enacted in the recent months.
Image Source : Search Engine Land