Super Bowl commercials Ads are a big deal that might cost up to $5 million for a 30 second spot often full of celebrities, special effects, pop music etc. Advertisers are willing to pay a premium of the big game.
Super Bowl commercial advertisers of 2016:-
- This year the Super Bowl advertisers didn’t take the full advantage of mobile search.
- The results search according to Google 28 percent of Television ad-driven searches happened on Smartphones during the Super Bowl.
- There is a jump in the percent of ad-related searches from 70 percent of Super Bowl ad-related searches across Google since last year.
- This year 11 percent of searches that are related to ads happened on laptops, desktops and also seven percent occurred on tablets.
- On the whole, ads drove 7.5 million searches during the Broncos-Panthers game which was stated by Google. It was 40 percent higher than the last year’s Super Bowl advertisers searches.
- Searches that have been driven by Super Bowl television ads are at a higher levels during the match-up of the first two-quarters.
- Google reflects the last year’s game closely with that of the ads-related searches fell in the second half of the game keeping scores relatively tight.
- Super Bowl is the only broadcast television of the year that can guarantee a gigantic audience.
- Last year the game was watched by 114.4 million viewers, mostly people in the US have watched a TV broadcast.
- This year the record would blast as the game would be between the top most seeds American Football Conference and National Conference.
- Looking at the incremental lift advertisers received brand related searches across Youtube and Google.
- Audi that came out as a top most Commander with its ad. Automotive brands that uplift the brand search from automotive manufacturers: Honda, Acura, Audi among the top five brands.