If you are involved in SEO, then you will find several ways and means to boost your search rankings. If your site is not accessible then your efforts will be in vain.
Web accessibility is defined in a way to make websites usable for people with disabilities by removing barriers they experience the internet.
People with disabilities make some part of the population thus, a little is done towards them representing a huge opportunity in terms of visibility and traffic for any brand or website.
What is the need for accessibility?
- According to the annual report of 2014, the global economics of disability estimates that the population of the people with disabilities as 1.3 billion which is nearly 18% of the world’s population in every five people.
- In other words, it could mean making websites more accessible with disabilities that overlap nicely improving the user-experience and also by boosting your site that is much higher in the search rankings.
- Accessibility makes the information more delivered to the user in any one of the ways.
- Let us consider for an example – if you rely on the ability to see color in order to distinguish the parts of the web form, in the other way the ability to use a mouse to navigate a website.
- For such things audio, video, images and all the alternatives that are available in the form of text descriptions make the content more accessible to users with hearing impairments.
- It also gives more information to search engines that rely on the text. SEO benefits of web accessibility make the browser more graphic content and also be used to review a website that appears to a search engine.
- Therefore, making the website as text-based version has more benefits in terms of search and accessibility.