Marketing Data Lake
The data management company Informtica has announced to open the Marketing Data Lake in summers. The company says that it is the very first repository of its kind that suits best the needs of Marketers.
The company has published an E-Book to define what exactly a Data Lake does. The function of Data Lake is not simply limited to management of it. Basically, the data lake keeps a track of all the data processing; it preserves the history for future use.
It basically works the task of a data warehouse. This is because Data Lake generated the Data Schemas when needed to read and exports it when used. Schema is basically blue print for Data Warehousing.
Franz Aman the Vice President of the Marketing firm is of opinion that better solutions are needed for financial operations and maintenance of data. In case of IT Personals, these solutions are expensive to set than the Data Lakes.
Informtica goes on further to explain the benefits of Data Lakes. It finds its major use regarding data processing and analyzing the trends. Online marketers find them very useful as they can make decisions by analyzing the data. To access the information and reports related to past data is also very easy. This is because simple queries are needed to reach the right destiny.
Self Service Model
The most important feature that makes the Data Lake best suited for the Marketers is that it acts as a self service model. There is no need to worry regarding data organization in Lake. This is because once data is added in Lake; it organizes and processes the data on its own. Tweets, social media posts, Salesforce customer relationship and other internet resources ingest the data in very native format. Data Lake processes information and integrates it from Mata Data; this makes it the best product for Marketers.