Every business desires to be on top rank on google. Big businesses always show themselves on top but it becomes difficult for smaller and local businesses to manage that position on google. There can be many reasons for this from budget to time they spend on marketing.
Here, your SEO services can help Local Businesses achieve top ranking on search engines or at least help them dominate in the local market and have a better presence over search engines.
How to sell SEO?
Several agencies exist in the market that provides SEO services. To stand your agency services out from the others, follow these guidelines to make local businesses line up in front of your agency –
- Cold emailing – Cold emailing proved to be a good option to reach potential clients by offering your services to them. But people get so tired of the bombardment of sales emails that they don’t even open them and most of the time, these sales emails are ignored by the users. To avoid such actions taken by the user, your sales email should be created attractively so that it catches the eyes of the viewer at a very first glance. To make it catchy and attractive, you should select your email template precisely. Do a little research to find an appropriate template for your sales email. After template selection, the next step is to write captivative subject lines which draw and hold the attention of the email viewer and intrigue them to learn more.
- Educate your client about SEO – If your client has a website but knows nothing about SEO, inform them all about SEO and how it helps businesses to grow online. Tell them its benefit and the way it increases the traffic on your website. SEO is a technical term. Most people don’t understand its meaning. So avoid using SEO jargon while communicating with your client. Tell them about SEO things in their own language so that they can easily understand what you are trying to say.
- Establish a better customer relationship – once your client gets to know all about SEO and how it works, the next step that you should take is to present your SEO services in front of them. Show them how your agency works constantly to make their clients’ business dominant in the local market. Try to establish a better relationship with your client and gain their trust.
- Offer them your value-added services – once the customer is in your favor and starts taking interest in your SEO services, you show them how your agency services helped many businesses to grow faster and led them to a greater rate of conversion. You can also tell them the way your SEO services brought desirable changes for the business of your existing clients.
- Become a solution provider – Don’t bring yourself up as a services provider, but present yourself as a solution provider. As most of the businesses want a solution of how to rank their business on top in the digital world, don’t use the same tactics and provide them with the same solutions that every organization is seeking. First, let your client define their problems. Secondly, do a thorough research of their website and social media pages. Try to identify the issues which increase the competition among your competitors. Explain these issues to the client and tell them how you can resolve these problems.
- Present testimonials – To convince your client to buy your services, present the reviews, feedback, and testimonials of your existing clients in front of them. You can show your clients the analytics and statistics of your previous services and the number of happy and satisfied customers you have. This data would help you to gain your client’s trust in your agency.
- Agency presence on social media – Your organization must be present on all social media platforms so that you can make it a brand and reach your potential customers. Try to publish SEO blogs on your business website regularly so that it can attract new users to your website. You can also share these blog links to your social media platforms to increase traffic to your website. All This will help you to be a key figure on social media sites.
These tips will help you to reach and sell your SEO services to potential customers. One thing that needs to be remembered is that people move, they change their job and business, some expand their business in different markets, you never know when obsolete leads can become a potential again.