Google’s new update Penguin 3.0 has affected less than 1% of queries in the US and the UK in 2014. Every second Google processes more than 40,000 search queries that translate 1.2 searches per year worldwide. So the latest update of Penguin hits 12 billion search queries.
Let us know more about the latest update –
- Penguin 3.0 wasn’t too bad as Penguin 1.0 hits 3.1% of English queries from the US. This update of SEO leaves digital agencies scary and also changes the topography of SEO.
- Google is rolling out its Penguin 4.0 in the upcoming future. Everyone has set their expectations for this monolithic tech company to launch its update in 2015. But due to holidays, it was delayed to 2016.
- Users were upset by this declaration which has dropped. SEO’s are still waiting for bated breath.
- Google has launched its first update of Penguin in April 2012 for the reason to catch hold of spam sites for search results especially for the ones who use links schemes to manipulate search rankings.
- In other words, it hunts down inorganic links that were placed solely in order to improve search rankings.
- In the meantime, Penguin 2.0 and 3.0 were out in the market as digital agencies wised up. Once a new Penguin update is released, they take action to get rid of bad links.
- Once they are released, Google targets to remove the links that come from poor quality sites, that have optimized anchor text, no relevancy to the backlinked site.
- However, Google makes Penguin terrifying as it has only impacted on the site rankings but an honest marketing campaign.
- Backlinks are tough enough and the reason why they pay them with the link networks.
- The true way to earn backlinks is by guest blogging which is a time-consuming process and not that difficult.