Content marketing is an integral part of a digital marketing strategy. Day by day it is growing more popular in 2016, it’s time to maximize its effectiveness in 2017 and still creating all the new possibilities that may be useful for your brand. Here are few suggestions on the biggest trends in content marketing.
# 1. Creating a documented content marketing strategy:
It can be very useful to document your content marketing strategy, as it allows you to have a clear overview of your goals and your efforts. Normally, it has seen that almost 17% of them don’t currently have a content marketing strategy, but still they are planning to set one in the next 12 months. The content marketing strategy will allow your business to have a clear overview of your goals and your efforts.
# 2. Influencer marketing:
Influencer marketing has turned into a popular trend during 2016. It’s not just the number of followers an influencer has, but it is also about the relevance for the targeted audience. In a more contextualized way, these benefits both the brand and the celebrity influencer.
# 3. Increasing effectiveness:
Day by day Content marketing is becoming more challenging, as it is becoming more purpose-driven. Writing contents is not just about to create contents but it is also about to discover the link between value and ROI. As content marketing will mature, marketers can definitely expect more and more outcome up with new ways to measure its effectiveness.
# 4. Video contents:
Video seems to be a great way to repurpose content and it’s interesting to experiment with it. Video content isn’t new, but its explosive growth in 2016 raises the competition for 2017. Social media has significantly affected the rising trend of video content. Putting an emphasis on live videos highlights video content on users’ news feeds.