Do you really think that SEOs earn more money at larger agencies than the smaller ones. Ad agencies are in competition with the publishers. Last month, according to the SEO industry survey: the insights about the local search industry and the latest data search of all those that work in it day to day results were announced.
In the follow-up post let’s take a close look at the survey response of different types of SEOs and their agencies:-
The 1,972 respondents identified themselves in one of the following roles/agency types:
- Local / Regional Agencies is a smaller agency (34%)
- National / International Agencies larger agency (21%)
- Web Designers / Agencies (16%)
- Freelance SEOs (16%)
- In-house SEOs (13%)
- Local agencies reports for average revenues of $324,871 while National agencies report 80% higher revenues when compared to the smaller agencies ie $584,788.
- The roles and agencies vary in terms of their sizes, revenues, services offered and the amount of clients etc.
- It is very important to drill out the results for each company as it can make easier for SEOs agencies and web designers to mark themselves at the business level and draw more meaningful comparisons.
- When we consider the business that provides search marketing services, the revenues last differently but not as expected.
- Agencies operating on a larger scale makes more money than smaller-scale businesses.
- In the survey, larger agencies employ for 7 SEOs while smaller are with 4 SEOs which again reflects that the different size and revenues vary in the business.
- An SEO at a larger agency handles double the number of clients that the smaller agency.
- Freelancers SEOs report that average company revenues of $87,399 which is approximately one-quarter of the revenue with that of a smaller agency.
- Therefore, there is a big revenue jump from Freelance to Agency.