Last year was a quiet period for the world of SEO. Search marketers had instant answers, constantly evolving snippets, algorithm updates and ever-changing metrics that are used to pace the change.
The conversations in the first half of the year were swirling and earned values around ad blocking. This year it would be very exciting for SEOs.
These are the major changes that might be occurring in the following year –
Diversification of Search results –
The Search bar will go far beyond Google which is a brand and starts to focus on their visibility (rankings) inside other search boxes.
Many brands have been questioning like “Why am I not ranked no-1 in Amazon?,” “Why is my business not on Google Maps?” or “Why can’t anybody find our videos on YouTube?”
Others started to focus on the discoverability of their content like shopping sites like Walmart and NewEgg and entertainment channels like Netflix and webMD.
The Rise of social search –
It is linked with the changes in search behavior as the search functionality of social networks is extended.
Question-based search that leads to the external context of social networking sites like Facebook which invests heavily in their internal search.
Therefore, it will become an important part of SEO engagements to regain the organic reach that they lost due to social network.