CartFlows costs $199 a year for a single site. That one number explains most of why people go looking for CartFlows alternatives: it is not expensive for an agency, but it is real money for a store doing a few hundred dollars a month. Others leave for different reasons, usually the WooCommerce dependency or hitting a feature ceiling. The honest news is that the closest competitor is cheaper, several page builders you may already own can do most of the job, and the hosted platforms everyone recommends cost four to ten times more.
What each option costs
Prices below are annual, taken from each vendor’s own pricing page in August 2026. Hosted platforms are converted from monthly billing so the comparison is like for like.
| Tool | Entry price | Per year | Free version |
|---|---|---|---|
| Elementor Pro | $49/year | $49 | Yes, free Elementor |
| SeedProd Basic | $79/year | $79 | Yes, 700,000+ installs |
| FunnelKit Basic | $99.50/year | $99.50 | Yes, 30,000+ installs |
| CartFlows Grow (1 site) | $199/year | $199 | Yes, 200,000+ installs |
| Thrive Suite | $299/year | $299 | No |
| Kartra Essentials | $59/mo | $708 | No, 14-day trial |
| ClickFunnels Launch | $97/mo | $1,164 | No, 14-day trial |
The spread is the story. Every WordPress option sits between $49 and $299 a year. The two hosted platforms start at $708 and $1,164. If budget is what sent you looking, you almost certainly want to stay on WordPress.
1. FunnelKit
FunnelKit, formerly WooFunnels, is the most direct competitor and the one most people switch to. It offers advanced checkout customization, one click upsells, order bumps, and deep automation for WooCommerce, and its funnel features go beyond CartFlows in several areas.
It also undercuts CartFlows: Basic is $99.50 a year against CartFlows’ $199, with Plus at $179.50, Professional at $249.50 and Elite at $399.50. The free plugin has 30,000 installs and a 5.0 rating across more than a thousand reviews, and it already covers opt in pages, custom WooCommerce checkout, a field editor, and basic abandoned cart recovery.
The catch is depth. FunnelKit’s automation is its selling point, and if you never use it you are paying for a CRM you do not run. For serious WooCommerce sellers who want maximum control, though, it is the pick.
2. Elementor Pro
If you already run Elementor, look here before buying anything. Elementor Pro includes WooCommerce widgets and templates that let you design custom product and checkout pages, and at $49 a year for the Essential plan it is the cheapest paid option in this comparison by a wide margin.
What it is not is a funnel builder. There is no funnel flow, no one click upsell, no order bump. You get design control over the pages, and you would pair it with a focused checkout plugin for the conversion mechanics. For visual creators who value design freedom and already have the licence, that combination often costs less than CartFlows alone.
3. SeedProd
SeedProd is a fast landing page builder with WooCommerce support and conversion focused templates, at $79 a year on Basic. It is lightweight and beginner friendly, and the free version has over 700,000 installs and a 4.9 rating, though the free template selection is thin and WooCommerce integration is a Pro feature.
It does not match CartFlows for checkout funnels and does not try to. Use it for the pages that feed your store rather than the checkout itself.
4. Thrive Suite
Thrive Suite bundles eight plugins covering landing pages, opt in forms, and conversion focused design, at $299 a year on the current promotional rate, or $149 a quarter, for use on up to five sites. Note that the $299 is introductory and it renews at the $599 list price.
It leans toward marketing and lead capture rather than checkout, which makes it a fit for creators building funnels around courses, offers, and email lists rather than complex stores. Five site licensing is generous if you run more than one project.
5. WooCommerce with native extensions
You can build capable funnels using WooCommerce itself plus targeted extensions for upsells, order bumps, and checkout tweaks. This keeps you inside the WooCommerce ecosystem and can come out cheaper if you only need one or two features.
The tradeoff is assembly. You get no unified funnel view, more moving parts to keep updated, and more of your own time spent wiring things together. Worth it when your needs are narrow and specific, not when you want a funnel builder.
6. The free tier route
Both CartFlows and FunnelKit ship free plugins that do more than people expect. CartFlows’ free version has over 200,000 active installs and a 4.8 rating, and covers checkout styling, ready made funnel templates, a checkout field editor, and pixel tracking for Google, Facebook, TikTok and others. FunnelKit’s free plugin covers opt in and sales pages, custom checkout, and basic cart recovery.
What you lose in both cases is the money making layer: order bumps, one click upsells, A/B testing, and detailed analytics. If you are not yet running upsells, a free tier plus a single focused plugin may be all you need this year.
7. ClickFunnels
ClickFunnels is a hosted, non WordPress platform that handles pages, funnels and payments in one place. It is powerful and genuinely beginner friendly, with a 14-day trial and plans at $97, $197 and $297 a month.
At $1,164 a year for the entry plan it costs roughly six times CartFlows and eleven times FunnelKit Basic. You are also renting: the funnels live on their platform, not your site. That is a fair trade if you want to avoid WordPress entirely, and a poor one if you already run a WordPress store.
8. Kartra
Kartra is the other hosted all in one, combining funnels, email marketing, memberships and checkout, from $59 a month on Essentials, then $119, $229 and $549 for higher tiers. There is a 14-day trial.
At $708 a year Essentials is the cheaper of the two hosted options, and the bundled email marketing is worth counting, since you would otherwise pay for that separately. It suits course sellers who want one system rather than a stack of plugins.
The lifetime option the yearly comparison hides
Every figure in the table above is an annual price, which is the fair way to compare these tools and also the way that hides the biggest saving available.
CartFlows sells lifetime licences alongside its yearly plans. Its pricing page carries an annual and lifetime toggle, so the tool you were about to leave over the renewal cost may not need renewing at all.
That changes the arithmetic completely. A yearly plan you keep for five years costs five times the number in the table. A lifetime licence costs it once.
The break even is usually two to four years, depending on the multiple the vendor charges, so the question is simply whether you expect to still be running this checkout in three years.
For an established store the answer is usually yes, and the lifetime option quietly becomes the cheapest row on the page.
The risk is real and worth stating. Lifetime means the lifetime of the product, not yours. If the plugin is sold, abandoned or restructured, your licence is worth what the new owner decides.
Judge it on how established the product is rather than on the discount, and never buy a lifetime deal from a tool you have not already used for a while.
If you only want a better checkout, you may not need any of this
A good share of people looking for CartFlows alternatives do not actually want a funnel builder. They want the WooCommerce checkout to stop looking like 2016.
Those are different products at very different prices. A funnel builder gives you order bumps, one click upsells and multi step flows. A checkout plugin just replaces the checkout page.
If you have never used an upsell and do not plan to, you are paying for the funnel half and using the checkout half.
Checkout focused options exist and are cheaper. CheckoutWC replaces the WooCommerce checkout with a modern one and does not try to be a funnel tool. WPFunnels and LaunchFlows sit between the two categories, offering funnels at lower entry prices than the better known names.
None of them is a straight CartFlows replacement, which is the point: match the tool to the thing you actually use.
And check what WooCommerce now does natively before buying anything. The default checkout has improved considerably, and a store on an old theme is often solving a theme problem with a plugin purchase.
Test the current default on a staging copy first. If it looks fine, the cheapest alternative on this page is the one you do not buy.
Do you actually need to switch?
Three reasons to leave CartFlows hold up. If $199 a year is the problem, FunnelKit Basic does the same job for $99.50 and its free tier does a surprising amount for nothing. If you are running more than one site, compare the multi site tiers carefully, because CartFlows Scale covers three sites at $299 while Thrive Suite covers five at the same price. And if you have hit a genuine feature ceiling on upsells or automation, FunnelKit is where that ceiling is highest.
One reason does not hold up as often as people think: the WooCommerce dependency. Leaving WooCommerce means leaving WordPress checkout entirely for a hosted platform, and that decision costs you $708 to $1,164 a year and control of your funnels. Make it because you want to run your business off WordPress, not because one plugin annoyed you.
And if none of those apply, staying put is a perfectly good answer. CartFlows is proven, integrates with every major page builder, and is easier to learn than assembling three plugins yourself.
What we would pick
FunnelKit, for most WooCommerce stores. It costs half what CartFlows does, does more, and its free tier lets you test the whole thing before paying anything. If you already own Elementor Pro or Thrive Suite, build with what you have and add a focused checkout plugin. Reach for ClickFunnels or Kartra only if you want to leave WordPress behind, and go in knowing the yearly cost is four to ten times higher. To keep whichever funnel pages you build loading fast, follow our tips to speed up a WordPress website.
Frequently asked questions
How much does CartFlows cost?
CartFlows Grow covers one site at $199 a year, Scale covers three sites at $299, and Agency covers thirty sites at $399. There is also a free plugin on WordPress.org with over 200,000 active installs, which handles checkout styling, funnel templates, a checkout field editor and pixel tracking, but not order bumps or one click upsells.
Is FunnelKit cheaper than CartFlows?
Yes. FunnelKit Basic is $99.50 a year against $199 for CartFlows Grow, so roughly half. Both have free versions. FunnelKit’s paid tiers run to $399.50 for Elite, and its built in automation means you may not need a separate email tool, which can widen the gap further.
Do I need WooCommerce for CartFlows?
Yes. CartFlows is built around WooCommerce, which handles products, cart and payments while CartFlows builds the funnel around them. If you do not want WooCommerce, your realistic options are hosted platforms like ClickFunnels or Kartra that handle checkout themselves, and those start at $708 to $1,164 a year.
What is the best free funnel plugin for WordPress?
FunnelKit’s free plugin has the highest rating, at 5.0 across more than a thousand reviews, and covers opt in pages, custom WooCommerce checkout and basic abandoned cart recovery. CartFlows’ free version has far more installs at 200,000 plus and includes ready made funnel templates and pixel tracking. Neither free tier includes order bumps or one click upsells.
Are hosted funnel builders worth the extra cost?
Only if you are leaving WordPress. ClickFunnels at $1,164 a year and Kartra at $708 both bundle hosting, checkout and, in Kartra’s case, email marketing, which offsets some of the difference. But if you already run a WordPress store, you are paying several times more for something your existing site can do, and your funnels end up on someone else’s platform.
Does CartFlows offer a lifetime licence?
Yes, its pricing page carries an annual and lifetime toggle, which matters because every comparison of these tools quotes yearly prices. A yearly plan kept for five years costs five times the listed figure, while a lifetime licence costs it once, and break even is typically two to four years. The risk is that lifetime means the lifetime of the product rather than yours, so judge it on how established the product is and avoid buying one for a tool you have not already used for a while.
Do I need a funnel builder or just a better checkout?
They are different products at different prices. A funnel builder adds order bumps, one click upsells and multi step flows, while a checkout plugin such as CheckoutWC simply replaces the WooCommerce checkout page. If you have never used an upsell and do not plan to, you are paying for the funnel half and using the checkout half. Check what WooCommerce does natively first, since a store on an old theme is often solving a theme problem with a plugin purchase.