Before we discuss how to write, the key question is on which topic to write? First of all, you are not writing for yourself. You are writing for your reader. So, you have to know what your readers are searching for. Because there is no point of writing blog posts that do not answer the queries of your readers. It does not matter how effective and well written your blog is if it does not answer the relevant question of users. You should know what a reader is interested in and what they search on the internet. Only then you can pick up the relevant topics to write about.

Now the question comes: how will you know what people are interested in? Guessing will not work here. You have to have data-driven results. You can do keyword research that shows you the topics most users are searching for based on search engine data. Some keywords research tools are SEMRush, AnswerThePublic are really helpful. Now you will have a great collection of keywords to write on. Choose one of the topics among them which have higher search volume but low competition. Once you have the topic to write about, do some brainstorming. Write down each keyword, phrase, points that you want to include in your blog.

Tips for writing like a Pro

Before you start writing, keep in mind that thousands of blog posts are published every day. Every blogger wants to be on top. To rank your blog on top, you have to write an SEO friendly blog with quality and engaging content. A 2020 Search Engine Journal states that the click-through rate of first position websites is 25%. The second number of websites on SERPs has a click-through rate of 15%. The number decreased drastically for the tenth position website that is 2.5%. Now, you can think of how important it is to rank your website on top.

An effectively written blog post plays an important role to achieve a higher rank. Go through these steps and write your SEO optimised and engaging blogs. Let’s first discuss the article writing pattern, then we will switch to some factors of SEO optimised blogs. 

An Intriguing Headline – Craft a compelling headline that readers can not resist. A fascinating headline that lures the readers in. Your headlines should convey the overall message that you want to give your readers. The headline should convey what the blog is all about. While writing the headline, keep in mind that your headline has to invoke the reader’s curiosity to read the whole blog. It should not provide a direct solution. Add focus keywords in your title to make it SEO friendly. This helps in achieving a high rank on Search Engine Result Pages (SERPs).

Write a Seductive Introduction – The headline did its work to grab the attention of the readers. Now, it’s time to keep them engaged in your blog. Study shows that most of the users take less than a second to decide whether they wish to be on the page or leave the page. So you have a very short time to convince your reader to be on your blog post. Your intro part plays a key role in this.

Write an attention-grabbing and seductive introduction that tells the readers what the blog is all about. An attention-grabbing paragraph means you try to connect with them emotionally. The readers can connect themselves with your post emotionally. It will make them read the whole blog without skipping even a word. Your introduction part should make them beg for the solution. This way, they will read the whole body of the blog. 

The Main Body of the Blog – Your compelling headlines lured the readers to have a glimpse of the blog. Your seductive introduction kept them engaged to read the blog. Now, the time has come to deliver the solution that you have promised through your title and intro. Elaborate the points and provide a detailed solution. Try to write using subheadings. Write shorter sentences. This is not only good from the reader’s perspective but also works as SEO friendly.

Conclude the Whole Written Piece – After writing the body of the whole content, write a conclusion. Summarise all the main points of your blog here. The conclusion part should show that you have fulfilled the expectation of your readers. Be sure that your blog visitor must find the answer to their queries. Your blog visitor should feel that they have found exactly what they were looking for. 

Factors that make your blog SEO friendly– An SEO friendly blog post often achieves a higher ranking in organic results produced on SERPs. Some factors that make your blog post SEO friendly have been discussed below. Go through them and apply those tools and tactics to rank your blog in the first position. 

Increase Readability – Readability can be considered as one of the most important factors by the search engine. Content that is easier to read is often placed higher on SERPs.

While writing your blog post, make sure that sentences are easier to read. Keep these points in mind to improve readability –

• Intriguing heading
• Insert subheading
• Smaller paragraphs
• Write shorter and simple sentences
• Use general words
• Bulleted list
• Use of punctuation

Do not write more than 300 words under subheadings. If it is going more, break it into shorter paragraphs.

Internal linking – Always hyperlink your previous blogs with current blog posts and vice versa. This way, you can move your readers to your previous blog post.

Add visuals in your blog – Visuals make your blog post engaging in some way or the other. Search engines often rank engaging content higher in organic search results. Images and videos make your plain text engaging. Be careful while inserting visuals because there can be copyright issues. Always take permission and give credit to avoid legal trouble. If you want to avoid the complications of copyright issues, there are several places where you can find royalty-free images.

Here are some of the best sites to find royalty-free stock photos

• Unsplash
• Magdeleine
• Picography
• Im Free
• Death to the Stock Photo

Write a comprehensive blog post – Search engines consider those articles valuable which covers the topic in great detail. Do some brainstorming and collect all the semantic keywords. Try adding more and more semantic keywords to your content. Try to place focus and semantic keywords in headings, subheadings, meta descriptions and first paragraph.

Share on social media – After publishing your blog post, don’t forget to share it on various social media platforms. People may engage with your blog post through social media. This increases traffic to your article. Always add a Call To Action button in your post while publishing it.

Some additional tips for newbie writers – Here we have discussed some points which are generally ignored by the newbie writers. Do follow these writing tips while creating your content –

• Avoid repeating the same word again and again. Instead, use synonyms of the word.
• Keep the sentences as simple as you can. Avoid using tough words while writing.
• Use layman language because readers read the blogs for information and not for learning new words and languages.
• Insert focus and semantic keywords in the paragraph, heading and subheadings. Also, check if the keywords are over optimised

We hope these tips will help you write like a pro. Now start writing and apply these valuable tips while creating your content.