Bing rolled out its new expanded text ads globally on 25 October 2016. With this, Marketers can now implement expanded text ads with the help of Bing Ads Editor, Web UI, and the Bing Ads API. With the help of Bing Ads web interface of Bing Ads Editor, users can now also import the expanded text ads into the Bing. Various other platforms like Adobe Media Optimizer, intelliAd, Kenshoo and Rakuten Marketing are now also supporting the implementation of expanded text ads in the Bing Ads. Bing has released a practice guide similar to Google for implementing the expanded text ads and suggests that new ETAs in the initial stages of testing should run alongside standard text ads.
Google’s Click-To-Text Feature is Coming out of Beta
The click-to-text feature of Google is in the process of its beta testing phase. The click-to-text as the extension will allow users to contact brands through a direct text message from mobile search results. The users will be automatically directed to the messaging application on clicking the ad extension. These extensions can be added into the AdWords at the ad group levels and campaign. These can also be auto-scheduled so that they can run at certain times of the day.
Google Launched Affiliate Location Extensions
The affiliate location and extension has been launched by Google Adwords in the US for helping manufacturers drive traffic to the affiliate retailers who sell their products. If the brands sell their products through third party retailers, then the use of affiliate location extensions can allow the users to identify the desired places to pick up the product they are looking for.
Bing Ads Interface Changes
The platform has made many changes to the functionality by redesigning the user interface of Bing Ads. The major changes to the interface include campaign goals, copying campaign settings, location targeting, keyword suggestions, multiple ads, ad extensions library and performance estimates. Campaign goals include visits to your website, conversions, phone calls received; visit your physical business location and sales via shopping. Now users can also easily copy existing campaign settings from one to another using the copy campaign settings.