As we know that with the advancement of latest technology, everything is changing… and so the way of Google searches too!! Over the past many years, the user interface for having searches remain unchanged. While visiting search engines like Bing or Google on desktops, we got a list of reasonable useful answers in return.
But overnight, seemingly, everything gets changed!! People now use a wide range of interfaces for searching like wearables, GPS, smart objects, many operating systems like iOS and Android. Even these days people not just on the sofas while searching. Today, people used for searches on the go!! All this happens because we want information on the fly.
As per a survey happened in the US, you would be shocking to know that there is a rise in the 60 percent of voice searches within past year. It has also been noticed that while looking at the Google Trends, there is been a great rise in the voice commands.
For all these, Google.com is gradually losing their influence but Google not….Why? Well, because Google knows very well about the shift in the searching behavior. They undertake a lot of changes to keep the advertisers and the users in their orbit. Want to know how?? Let’s find out:
Google in rolling with times by launching the following apps like Android Auto, Chrome, Drive, Google Maps, Google Fiber etc. They are not just a collection of technologies but is a way for Google where it is embedding itself in the way where we search on our own terms. Thus, in such a way, Google is creating its own infrastructure where users visit Google whether they want to search it or not!!
Not only through other researches, but Google itself claims that from the year 2011, the searches forgets enhanced up to 80 percent which occurs on mobile devices.