Apple has confirmed an acquisition of artificial intelligence startup Emotient, reported by Wall Street Journal. Emotion detection technology which simply means to detect emotions by analyzing facial expressions, this technology is being developed by Emotient that uses artificial intelligence.
According to the website that includes, measurement of a customer’s unfiltered emotional response to ads, products, services, sales interactions, content. The company is still working on its website. The leader in emotion detection and sentiment analysis based on facial expressions. Let it be any feeling from fear to anger, from sadness to joy the next generation AI systems will have a clear idea of what they are feeling and how they react to any situation.
With the increase in technology products that are becoming more and more ubiquitous in the manner they use, therefore, companies have been grappling with these devices to make them better at figuring out intentions.
Google services which are aimed at delivering information that is relevant before we get that doubt, and also speech recognition capabilities of Google devices that are even smarter while interacting with any user. Previously, the company was using various advertisers to judge the effectiveness as well as the quality of the specific ads. But the latest technology that is being used here is irrespective of any ads reaction either being positive and negative.
It completely depends on the user who watches the advertisement. The company is at the vanguard of a new wave of emotion analysis that will lead to a quantum leap in customer understanding and emotion-aware computing. Emotient technology has the capacity to detect n number of facial expressions of people at once in real world situation which can be an important feature as it analyzes emotions in an unfiltered manner for users.
By proceeding with such facial expressions and feedback, it measures the overall emotions and advanced features are also into the measure of emotions.