Another new chapter is being tangled with the search advertising networks. A new update mainly Microsoft has announced the launch of Bing network, which marks an end for the Yahoo Bing network.
The fact is that Bing still continues to serve ads on a sizable percentage of Yahoo search results.
GM of the Bing ads mentioned Yahoo in one of his blog post announcing that the Bing network is pertained to account management.
The Bing network:-
- Bing network represents an expanded network of partners that also includes Wall street journal, AOL and many more which adds more clicks and searches to the network every day.
- The transition of all the accounts is managed from Yahoo to Bing. The Bing network is, therefore, a deal search between Yahoo and Microsoft.
- Under this deal, last year Yahoo ad sales team handles premium accounts which are higher in spending advertisers and brands for both the companies. A new deal has been set that returns account management and ad sales back to the company.
- Bing has increased its search sales for more than 400 representatives. Yahoo focuses on building capabilities which are nascent of serving search ads and Gemini platform.
- Microsoft is expanding its footprint across its properties- Cortana, Windows 10, Xbox, native advertising on MSN, Amazon devices, Spotlight search.
- The company’s unique ability to power the operating systems every day from tablets, phones to consoles, PCs, cars and the Internet of Things which puts Bing on every network.
- Bing has also rebranded a new teal logo last month which appears to take down the chart tracking weekly click the volume on Yahoo Bing network.
- Bing has launched the tracker in order to help the advertisers assuring that there were no massive volumes losses which are happening as a result of a new deal. It continues to invest its platform and reassure advertisers of its stability.