Do you want more ideas to get qualified for twitter? Twitter generates qualified ideas at a cost lower than ad platforms. Follow the basic Twitter’s instructions as it creates lead generation cards which are completely wrong.
The following are the six steps for a successful lead generation campaign –
Set up Conversion Tracking – It is the most important thing you need to do as it is a kind of user interface. Without conversion tracking setup you cannot do anything. All the major social networking platforms have “universal tags” except Twitter.
Universal tags are the tags where you put in on your site you can figure out the conversions by typing the URL. In Twitter, you need to create different javascript tags. One gets a name and you can categorize the type and, later on, report it. You can find this conversion tracking in the tools menu.
Choosing your Twitter Ads campaign type – Depending on the marketing objective there are six pay-per-performance campaign types. You must specify the type of campaign you are willing to pay as the more you pay the more your ads will be shown. Twitter will figure out the quantity you get for that amount.
Adjust your Twitter ad targeting options – The basic level of choosing options is by targeting users by choosing options like language, gender and location. There are even advanced options like adding keywords, adding followers, add behaviours etc. Each one has a specific purpose to be used.
Create your ad without Twitter lead generation cards – Though Twitter offers you to use Twitter lead generation cards you must not use them as they will be lost during running the campaigns. Instead, use emojis to increase the rates.
Set bids – Do not use Twitter automatic bidding as it is used for stickers. Automatic bidding will make you lose your budget by winning auctions as winning auctions is not necessary.
Report Rinse Repeat – This is the last step where you can see how things are working by spending money on Twitter ads.