Is It Right Or Wrong To Include Search Partners??

Many AdWords partners have this question is it right to add search partners or not?

Google search network gives the advertisers to gain additional AdWords conversions and traffic from users across the web.

Google delivers its partner website in the same way as it does on Google.com. Target users on these partner sites, search for advertisers who need only a box in campaign settings to “include search partners”.

Let’s know should AdWords partners include search partners:-

1. Many AdWords advertisers have bid modifier to adjust bids for Google’s search partners as traffic that comes from users searching from Google.com is different from the clicks.

2. If Google allows users to exclude specific search partners then it would be more helpful for users as the same way Bing ads does.

3. Search partners who perform relative to Google.com call for additional functionality that hasn’t yields results yet.

4. Performance results in brand keywords, shopping campaigns, non-brand keywords which might surprise you with the results.

5. It is important that the current volume of search partner traffic get the sense on the network that is to paid search thereby move into the value and cost of the partner clicks.

Search partner for Product Listing Ads –

1. Over the past year, traffic coming from different search partners have trends when compared to Product Listing Ads.

2. Google has additionally begun showing PLAs image searches on mobile phones since the last December.

3. In this way, traffic attributed to different search partners in Google’s performance are reported in the AdWords UI.

4. Recently, image search PLAs have begun to expand showing on the desktop as well.

5. While PLA partner has declined from December to January across all device types as it remains above the levels significantly observed since last July.

6. As told, search partners are now accounting for seven percent across all device types and formats of all paid search traffic.